BA Events and Experience Management
About this course
BA (Hons) in Events and Experience Management, an international tourism management degree centred on the planning, operation, and strategic delivery of events. Core topics include Data Analysis, Statistics, Research Methods, Project Management, Marketing, Critical & Analytical Thinking, and Global & Comparative Perspective. Students can complete this undergraduate programme over three years of full-time study or four years with an optional placement year. The first year covers the foundations through Responsible Business, Principles of Marketing, Skills for Events Managers, Financial Concepts and Planning, Foundations of Event Management and Industry Dynamics, and Technology and Innovation in Events. The second year progresses to Global and Intercultural Event Management, Event Design, Sensory Experience, and Staging, Business Research Methods, and The Business Lab: Real-World Consulting in Action, alongside optional choices such as Digital Marketing for Performance and Growth, Marketing and Managing Destination Experiences, and Contemporary Issues in Events and Festivals. The final year includes compulsory modules like Research Investigation, Designing your Events Career, Event Policy, Politics and Partnerships, Sustainable Event Management and Social Justice, and Consumer Psychology and Event Experience.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
Minimum entry requirements: 104 UCAS Tariff points; and 3 GCSEs at grade C/4 (or equivalent) including English Language.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 11 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 67%
- Learning opportunities: 76%
- Assessment and feedback: 68%
- Academic support: 85%
- Organisation and management: 65%
- Learning resources: 88%
- Student voice: 61%
Do students stay on the course?
Based on about 25 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 65%
- Gained a higher qualification: 5%
- Left higher education: 30%
What graduates do next
Based on about 16 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 15%
Most common jobs
- Business and public service associate professionals: 35%
- Administrative occupations: 10%
- Elementary occupations: 10%
- Skilled trades occupations: 10%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 60%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 35%
Where graduates work (5 years on)
Based on about 240 graduates, across similar courses at this university
- North East: 18%
- North West: 10%
- Yorkshire and the Humber: 54%
- East Midlands: 3%
- West Midlands: 2%
- East of England: 3%
- London: 4%
- South East: 3%
- South West: 1%
- Scotland: 1%
Who gets in
Based on about 50 students who started, across similar courses at this university
- A levels: 75%
- Other HE qualification: 15%
- Other qualifications: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Silver for student outcomes.
Modules
- Responsible Business
- Principles of Marketing
- Skills for Events Managers
- Financial Concepts and Planning
- Foundations of Event Management and Industry Dynamics
- Technology and Innovation in Events
- Global and Intercultural Event Management
- Event Design, Sensory Experience, and Staging
- Digital Marketing for Performance and Growth
- Marketing and Managing Destination Experiences
- Business Research Methods
- The Business Lab: Real-World Consulting in Action
- Contemporary Issues in Events and Festivals
- Research Investigation
- Designing your Events Career
- Event Policy, Politics and Partnerships
- Sustainable Event Management and Social Justice
- Consumer Psychology and Event Experience
Questions about this course
How much do graduates of BA Events and Experience Management at York St John University earn?
The median salary is £26,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £23,000 and £33,000. The £27,500 median after five years is £1,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Events and Experience Management at York St John University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Events and Experience Management at York St John University?
67% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Events and Experience Management at York St John University?
The average entrant had 98 UCAS points.
Does BA Events and Experience Management at York St John University include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Events and Experience Management at York St John University?
65% of students continued into their second year, and 30% left higher education.