BSc Marketing (with a year in industry)
About this course
BSc (Hons) Marketing (with a year in industry) is a marketing degree focusing on strategic principles and commercial operations. Core topics include Research Methods, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme includes a professional placement year in industry and holds accreditation from the Chartered Institute of Marketing. The first year introduces foundational subjects through modules such as Marketing Essentials, Consumer Behaviour, Marketing Research, and Marketing Communications. The second year progresses to advanced themes via Business Planning and Sustainable Entrepreneurship, Branding Strategies, Digital Marketing and Analytics, and Sustainable and Ethical Marketing. Optional modules in the second year cover areas like Management in the Age of Artificial Intelligence and Innovation and Creativity within Organisations. The final year centres on core studies including B2 B Sales and Negotiation, International Marketing Strategy, and Strategic Marketing Consulting. Students can select from various optional modules such as Leadership in Practice and Supply Chain Management, and may also undertake a Dissertation in Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB IB: 35 points BTEC: DDD We consider a range of BTEC qualifications equivalent to 3 A Levels, or in combination with A Levels or other qualifications. For example: Distinction, Distinction in BTEC Level 3 National Diploma plus A at A Level Distinction in BTEC Level 3 National Extended Certificate plus AA at A level Distinction, Distinction in 2 BTEC Level 3 National Extended Certificates plus A at A level
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What students say
Based on about 14 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 93%
- Assessment and feedback: 84%
- Academic support: 100%
- Organisation and management: 86%
- Learning resources: 95%
- Student voice: 69%
Do students stay on the course?
Based on about 25 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 65%
- Working and studying: 15%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 65%
- Skilled trades occupations: 10%
- Managers, directors and senior officials: 10%
- Information Technology Professionals: 10%
- Business, Research and Administrative Professionals: 10%
- Find their work meaningful: 40%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 200 graduates, across similar courses at this university
- North East: 8%
- North West: 13%
- Yorkshire and the Humber: 24%
- East Midlands: 6%
- West Midlands: 3%
- East of England: 10%
- London: 24%
- South East: 9%
- South West: 2%
- Wales: 2%
Who gets in
Based on about 40 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Intro to Business Ethics and Sustainability
- Marketing Essentials
- Humanity, Economics and Management
- Consumer Behaviour
- Marketing Research
- Marketing Communications
- Business Planning and Sustainable Entrepreneurship
- Branding Strategies
- Digital Marketing and Analytics
- Sustainable and Ethical Marketing
- Innovation and Creativity within Organisations
- Project and Operations Management
- Management Information Systems
- Employment Relations
- Management in the Age of Artificial Intelligence
- B2 B Sales and Negotiation
- International Marketing Strategy
- Strategic Marketing Consulting
- Preparing for the Marketing Dissertation
- Leadership in Practice
- Applied HR, Business and Society
- Globalisation, Politics and Culture
- Managing Professional Service Firms
- Supply Chain Management
- Relationship Marketing, Stakeholders and Society
- Marketing and Innovation Management
- Decision and Information Analysis
- Company Law
- Managing Diversity
- Sustainability and Business
- Managing and Leading Change
- Management, Technology and Society
- Dissertation in Marketing
Questions about this course
How much do graduates of BSc Marketing (with a year in industry) at University of York earn?
The median salary is £28,500 after 15 months, £30,500 after 3 years, £40,000 after 5 years. After five years the middle half of graduates earn between £29,500 and £54,500. The £40,000 median after five years is £8,500 more than the UK median for Marketing.
What do graduates of BSc Marketing (with a year in industry) at University of York do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing (with a year in industry) at University of York?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing (with a year in industry) at University of York?
The typical offer is AAB at A level, or 35 points in the IB. The average entrant had 136 UCAS points.
Is BSc Marketing (with a year in industry) at University of York accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing (with a year in industry) at University of York include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BSc Marketing (with a year in industry) at University of York?
90% of students continued into their second year, and 10% left higher education.