BSc Marketing
About this course
BSc (Hons) Marketing, a marketing degree centred on contemporary consumer engagement, strategic planning and digital practices. Core topics include Research Methods, Marketing, Entrepreneurship, and Artificial Intelligence & Machine Learning. This course is accredited by the Chartered Institute of Marketing. The first year covers foundational concepts through compulsory modules such as Intro to Business Ethics and Sustainability, Marketing Essentials, Humanity, Economics and Management, Consumer Behaviour, Marketing Research, and Marketing Communications. The second year progresses to advanced topics with compulsory study in Business Planning and Sustainable Entrepreneurship, Branding Strategies, Digital Marketing and Analytics, and Sustainable and Ethical Marketing, alongside optional modules including Innovation and Creativity within Organisations and Management in the Age of Artificial Intelligence. The final year focuses on strategic application through compulsory modules like B2 B Sales and Negotiation, International Marketing Strategy, and Strategic Marketing Consulting. Students can further tailor their studies through numerous optional choices spanning Globalisation, Politics and Culture, Supply Chain Management, and an optional Dissertation in Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB IB: 35 points BTEC: DDD We consider a range of BTEC qualifications equivalent to 3 A Levels, or in combination with A Levels or other qualifications. For example: Distinction, Distinction in BTEC Level 3 National Diploma plus A at A Level Distinction in BTEC Level 3 National Extended Certificate plus AA at A level Distinction, Distinction in 2 BTEC Level 3 National Extended Certificates plus A at A level
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What students say
Based on about 16 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 80%
- Learning opportunities: 70%
- Assessment and feedback: 61%
- Academic support: 85%
- Organisation and management: 85%
- Learning resources: 86%
- Student voice: 66%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 8 graduates who answered (a small group: a rough guide only)
- Working: 55%
- Working and studying: 20%
- Further study: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 55%
- Managers, directors and senior officials: 15%
- Administrative occupations: 5%
- Skilled trades occupations: 5%
- Information Technology Professionals: 5%
- Find their work meaningful: 40%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 200 graduates, across similar courses at this university
- North East: 8%
- North West: 13%
- Yorkshire and the Humber: 24%
- East Midlands: 6%
- West Midlands: 3%
- East of England: 10%
- London: 24%
- South East: 9%
- South West: 2%
- Wales: 2%
Who gets in
Based on about 35 students who started
- A levels: 90%
- Baccalaureate: 5%
- Other qualifications: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Intro to Business Ethics and Sustainability
- Marketing Essentials
- Humanity, Economics and Management
- Consumer Behaviour
- Marketing Research
- Marketing Communications
- Business Planning and Sustainable Entrepreneurship
- Branding Strategies
- Digital Marketing and Analytics
- Sustainable and Ethical Marketing
- Innovation and Creativity within Organisations
- Project and Operations Management
- Management Information Systems
- Employment Relations
- Management in the Age of Artificial Intelligence
- B2 B Sales and Negotiation
- International Marketing Strategy
- Strategic Marketing Consulting
- Preparing for the Marketing Dissertation
- Leadership in Practice
- Applied HR, Business and Society
- Globalisation, Politics and Culture
- Managing Professional Service Firms
- Supply Chain Management
- Relationship Marketing, Stakeholders and Society
- Marketing and Innovation Management
- Decision and Information Analysis
- Company Law
- Managing Diversity
- Sustainability and Business
- Managing and Leading Change
- Management, Technology and Society
- Dissertation in Marketing
Questions about this course
How much do graduates of BSc Marketing at University of York earn?
The median salary is £28,500 after 15 months, £30,500 after 3 years, £40,000 after 5 years. After five years the middle half of graduates earn between £29,500 and £54,500. The £40,000 median after five years is £8,500 more than the UK median for Marketing.
What do graduates of BSc Marketing at University of York do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at University of York?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at University of York?
The typical offer is AAB at A level, or 35 points in the IB. The average entrant had 134 UCAS points.
Is BSc Marketing at University of York accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing at University of York include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing at University of York?
85% of students continued into their second year, and 10% left higher education.