BA Digital Media, Culture and Communication
About this course
BA (Hons) Digital Media, Culture and Communication, a media studies degree focusing on digital technology, cultural change and modern communication practices. Core topics include Design & Creative Practice. Students can choose to undertake an optional placement year or a year abroad during their studies. The first year establishes core foundations through compulsory modules such as Introduction to Media Technologies, Story for Interactive Media, Living In Digital Cultures, Introduction to Digital Culture, Investigating Social Problems and Theorising the Social World. The second year expands into broader societal and cultural investigations through modules including Societies and the Climate Crisis, Popular Culture, Media and Society, Questioning Digital Cultures, Digital Media, Power and Social Change, User Experience Design, Interactive Media and Society, Disability, Accessibility and Representation in the Creative Industries, Social Interactions and Conversation Analysis, Body and Society, Gender Sexualities and Inequalities and GUI Media: Aesthetics and Issues of the Digital Screen. The final year centres around a Creative Project alongside compulsory study in AI in Society. Optional modules let students specialise in areas such as Business and Innovation in Digital Enterprise, Gaming: Industry and Culture, Speculative Design, Crime, Media and Culture, Talk at Work, Morbidity, Culture and Corpses, AI and its Application to Creative Practice, Global Producing Contexts and The Future of Story: Storytelling in the Digital Age.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB IB: 34 points overall BTEC: DDM We consider a range of BTEC qualifications equivalent to 3 A Levels, or in combination with A Levels or other qualifications. For example: Distinction, Distinction in BTEC Level 3 National Diploma plus B at A Level Distinction in BTEC Level 3 National Extended Certificate plus AB at A level Distinction, Distinction in 2 BTEC Level 3 National Extended Certificates plus B at A level
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What students say
Based on about 34 final-year students who answered, across similar courses at this university
- Teaching on my course: 94%
- Learning opportunities: 91%
- Assessment and feedback: 86%
- Academic support: 99%
- Organisation and management: 94%
- Learning resources: 92%
- Student voice: 81%
Do students stay on the course?
Based on about 60 students who started, across similar courses at this university
- Continued on course: 88%
- Left higher education: 12%
What graduates do next
Based on about 34 graduates who answered, across similar courses at this university
- Working: 69%
- Working and studying: 11%
- Further study: 13%
- Unemployed: 6%
Most common jobs
- Business and public service associate professionals: 20%
- Administrative occupations: 15%
- Sales occupations: 10%
- Legal professionals: 5%
- Teaching Professionals: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 175 graduates, across similar courses at this university
- North East: 3%
- North West: 9%
- Yorkshire and the Humber: 31%
- East Midlands: 9%
- West Midlands: 5%
- East of England: 11%
- London: 22%
- South East: 8%
- South West: 1%
- Wales: 1%
Who gets in
Based on about 30 students who started
- A levels: 85%
- Other HE qualification: 5%
- Other qualifications: 5%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Gold overall, Gold for student experience, Silver for student outcomes.
Modules
- Introduction to Media Technologies
- Story for Interactive Media
- Living In Digital Cultures
- Introduction to Digital Culture
- Investigating Social Problems
- Theorising the Social World
- Societies and the Climate Crisis
- Popular Culture, Media and Society
- Questioning Digital Cultures
- Digital Media, Power and Social Change
- User Experience Design
- Interactive Media and Society
- Disability, Accessibility and Representation in the Creative Industries
- Social Interactions and Conversation Analysis
- Body and Society
- Gender Sexualities and Inequalities
- GUI Media: Aesthetics and Issues of the Digital Screen
- Creative Project
- AI in Society
- Business and Innovation in Digital Enterprise
- Gaming: Industry and Culture
- Speculative Design
- Crime, Media and Culture
- Talk at Work
- Morbidity, Culture and Corpses
- AI and its Application to Creative Practice
- Global Producing Contexts
- The Future of Story: Storytelling in the Digital Age
Questions about this course
How much do graduates of BA Digital Media, Culture and Communication at University of York earn?
The median salary is £25,500 after 15 months, £24,000 after 3 years, £29,000 after 5 years. After five years the middle half of graduates earn between £23,500 and £36,500. The £29,000 median after five years is £2,500 more than the UK median for Sociology.
What do graduates of BA Digital Media, Culture and Communication at University of York do next?
93% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Media, Culture and Communication at University of York?
94% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Media, Culture and Communication at University of York?
The typical offer is ABB at A level, or 34 points in the IB. The average entrant had 133 UCAS points.
Does BA Digital Media, Culture and Communication at University of York include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Digital Media, Culture and Communication at University of York?
88% of students continued into their second year, and 12% left higher education.