BA Marketing, Advertising and Public Relations
About this course
BA (Hons) Marketing, combining marketing communications, advertising, and public relations. Core topics include Marketing, Data Analysis, Accounting, and Communication & Writing. An optional placement year between years two and three is available as a four-year sandwich degree. Students may also spend a year abroad at a partner university.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: M
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What students say
Based on about 7 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 91%
- Assessment and feedback: 85%
- Academic support: 82%
- Organisation and management: 86%
- Learning resources: 73%
- Student voice: 67%
Do students stay on the course?
Based on about 10 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 75%
- Left higher education: 25%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 5%
- West Midlands: 60%
- London: 5%
- South East: 10%
- South West: 10%
Who gets in
Based on about 10 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 85%
- Other HE qualification: 5%
- No formal qualifications: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
- Recognised by the Chartered Institute of Public Relations (CIPR).
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Work Placement
- Overseas Work Placement
- Third Year Abroad
- Customer Insight and Marketing
- Financial Management
- Introduction to Business Management
- Fundamentals of Personal Effectiveness
- Responsible AI
- Inclusive Practice
- Data Driven Decisions
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Integrated Marketing Communications
- Essential PR
- Market Insight
- Lifestyle Marketing
- PR & Campaigning
- Management in Organisational Contexts
- Leadership Theory and Practice
- Advertising and Digital Communications
- Digital & Social Media Marketing
- Events Management
- Applied PR
- Brand Management
- International Marketing
- Customer Experience Management
- Digital Business
- Business Intelligence and Analysis
- The Next Big Thing
- International Business Strategy
Questions about this course
How much do graduates of BA Marketing, Advertising and Public Relations at University of Worcester earn?
The median salary is £23,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £21,000 and £41,000. The £27,500 median after five years is £4,000 less than the UK median for Marketing.
Are students happy with the teaching on BA Marketing, Advertising and Public Relations at University of Worcester?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing, Advertising and Public Relations at University of Worcester?
The typical offer is BBC at A level. The average entrant had 120 UCAS points.
Is BA Marketing, Advertising and Public Relations at University of Worcester accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Recognised by the Chartered Institute of Public Relations (CIPR). Accredited by the Chartered Management Institute (CMI).
Does BA Marketing, Advertising and Public Relations at University of Worcester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Marketing, Advertising and Public Relations at University of Worcester?
75% of students continued into their second year, and 25% left higher education.