BA Graphic Design, Advertising and Marketing
About this course
BA (Hons) in Graphic Design, Advertising and Marketing, an undergraduate degree centred on visual communication, branding, promotional campaigns, and consumer engagement. Core topics include Communication & Writing, Ethics & Professional Practice, Entrepreneurship. Students have the option to undertake a year abroad. The first year introduces foundational concepts through compulsory modules such as Marketing and Enterprise, The Big Advertising Idea, and Theories and Experimentation, alongside optional choices like Skills and Application and Design Disciplines. The second year advances practical knowledge with compulsory modules covering Integrated Marketing Communications, Art Direction, and Book and Editorial Design, while offering optional studies in Digital and Motion Design and Packaging and Environment Design. The final year focuses on strategic application and professional readiness through compulsory modules including Digital & Social Media Marketing, Visual Identity and Brand Language (Major Project), and Portfolio, Interview and Show. Optional modules in the final year allow specialisation in areas such as Client Brief and Awards and Advertising and Digital Communications.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points: 104 A-level: BCC BTEC National Extended Diploma: DMM T-level: Merit
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What students say
Based on about 10 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 88%
- Learning opportunities: 94%
- Assessment and feedback: 94%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 93%
- Student voice: 90%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 100%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 65%
- Working and studying: 10%
- Further study: 10%
- Unemployed: 10%
Most common jobs
- Web and Multimedia Design Professionals: 25%
- Elementary occupations: 15%
- Business and public service associate professionals: 15%
- Sales occupations: 10%
- Caring personal services: 10%
- Find their work meaningful: 65%
- Feel on track for their future plans: 50%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 80 graduates, across similar courses at this university
- Yorkshire and the Humber: 3%
- East Midlands: 4%
- West Midlands: 66%
- East of England: 5%
- London: 2%
- South East: 5%
- South West: 12%
- Wales: 4%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 80%
- Access course: 10%
- Other HE qualification: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Marketing and Enterprise
- The Big Advertising Idea
- Theories and Experimentation
- Skills and Application
- Design Disciplines
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Integrated Marketing Communications
- Art Direction
- Book and Editorial Design
- Digital and Motion Design
- Packaging and Environment Design
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Digital & Social Media Marketing
- Visual Identity and Brand Language (Major Project)
- Portfolio, Interview and Show
- Client Brief and Awards
- Advertising and Digital Communications
Questions about this course
How much do graduates of BA Graphic Design, Advertising and Marketing at University of Worcester earn?
The median salary is £23,500 after 15 months, £18,500 after 3 years, £23,000 after 5 years. After five years the middle half of graduates earn between £18,500 and £28,000. The £23,000 median after five years is £3,000 less than the UK median for Design studies.
What do graduates of BA Graphic Design, Advertising and Marketing at University of Worcester do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Graphic Design, Advertising and Marketing at University of Worcester?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Graphic Design, Advertising and Marketing at University of Worcester?
The typical offer is BCC at A level. The average entrant had 123 UCAS points.
Does BA Graphic Design, Advertising and Marketing at University of Worcester include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Graphic Design, Advertising and Marketing at University of Worcester?
100% of students continued into their second year, and 0% left higher education.