BA Digital Marketing
About this course
BA (Hons) in Digital Marketing, a digital marketing degree focused on contemporary commercial strategies, digital technologies, and promotional campaign design. Core topics include Marketing, Accounting, Data Analysis, Artificial Intelligence & Machine Learning, Entrepreneurship, Project Management, and Research Methods. Students can choose to undertake an optional year abroad during their studies. The first year covers business and technical fundamentals through compulsory modules such as Introduction to Business Management, Customer Insight and Marketing, Financial Management, and Responsible AI. In the second year, students deepen their expertise through core study in Management in Organisational Contexts, Leadership Theory and Practice, Integrated Marketing Communications, Digital Content Systems and Ecommerce, and Social Commerce, alongside optional modules like Consultancy and Research Methods, Essential PR, and Managing Successful Projects. The final year concentrates on advanced topics via compulsory modules including Digital & Social Media Marketing, Advertising and Digital Communications, and Customer Experience Management, with further specialisation available through options such as Research Project (Dissertation Equivalent Module), Brand Management, and International Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: Merit
What students say
Based on about 55 final-year students who answered, across similar courses at this university
- Teaching on my course: 83%
- Learning opportunities: 81%
- Assessment and feedback: 84%
- Academic support: 89%
- Organisation and management: 78%
- Learning resources: 82%
- Student voice: 79%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 75%
- Left higher education: 10%
- Moved to a lower qualification: 15%
Where graduates work (5 years on)
Based on about 80 graduates, across similar courses at this university
- North East: 1%
- Yorkshire and the Humber: 3%
- East Midlands: 4%
- West Midlands: 63%
- East of England: 4%
- London: 1%
- South East: 9%
- South West: 15%
- Wales: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 85%
- Other HE qualification: 15%
Accreditation & quality ratings
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Work Placement
- Overseas Work Placement
- Third Year Abroad
- Introduction to Business Management
- Fundamentals of Personal Effectiveness
- Customer Insight and Marketing
- Financial Management
- Responsible AI
- Inclusive Practice
- Data Driven Decisions
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Management in Organisational Contexts
- Leadership Theory and Practice
- Integrated Marketing Communications
- Digital Content Systems and Ecommerce
- Social Commerce
- Responsible Business
- Consultancy and Research Methods
- Market Insight
- Essential PR
- Cultivating the Entrepreneurial Mindset
- Lifestyle Marketing
- PR & Campaigning
- Managing Successful Projects
- Digital & Social Media Marketing
- Advertising and Digital Communications
- Customer Experience Management
- Research Project (Dissertation Equivalent Module)
- International Business Strategy
- Brand Management
- International Marketing
- Digital Business
- The Next Big Thing
Questions about this course
How much do graduates of BA Digital Marketing at University of Worcester earn?
The median salary is £24,000 after 3 years, £31,000 after 5 years. After five years the middle half of graduates earn between £25,000 and £38,000.
Are students happy with the teaching on BA Digital Marketing at University of Worcester?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing at University of Worcester?
The typical offer is BBC at A level. The average entrant had 136 UCAS points.
Is BA Digital Marketing at University of Worcester accredited?
Yes. Accredited by the Chartered Management Institute (CMI).
Does BA Digital Marketing at University of Worcester include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Digital Marketing at University of Worcester?
75% of students continued into their second year, and 10% left higher education.