BA Business Management
About this course
BA (Hons) in Innovation. Core topics include Entrepreneurship, Marketing, Accounting, Project Management, and Artificial Intelligence & Machine Learning. The first year covers marketing, digital business, data-driven decision-making, and finance, followed by specialist modules in later years. The degree includes professional accreditations such as the Chartered Management Institute.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: Merit
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What students say
Based on about 31 final-year students who answered
- Teaching on my course: 84%
- Learning opportunities: 84%
- Assessment and feedback: 81%
- Academic support: 89%
- Organisation and management: 79%
- Learning resources: 94%
- Student voice: 81%
Do students stay on the course?
Based on about 85 students who started
- Continued on course: 72%
- Left higher education: 25%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 235 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 2%
- East Midlands: 1%
- West Midlands: 77%
- East of England: 2%
- London: 2%
- South East: 4%
- South West: 10%
Who gets in
Based on about 40 students who started
- A levels: 80%
- Other HE qualification: 10%
- No formal qualifications: 5%
Accreditation & quality ratings
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Work Placement
- Overseas Work Placement
- Third Year Abroad
- Introduction to Business Management
- Customer Insight and Marketing
- Financial Management
- Fundamentals of Personal Effectiveness
- Responsible AI
- Inclusive Practice
- Data Driven Decisions
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Leadership Theory and Practice
- Management in Organisational Contexts
- Integrated Marketing Communications
- Lifestyle Marketing
- Market Insight
- Essential PR
- PR & Campaigning
- Fundamentals of Management Accounting
- Fundamentals of Financial Accounting
- Financial Markets and Investments
- The Global Economy: Institutions, Trade and FDI
- Micro Economics
- Macro Economics
- Managing Successful Projects
- Creating a High Performance Workforce
- Developing Employee Talent
- Responsible Business
- Digital Content Systems and Ecommerce
- Social Commerce
- Cultivating the Entrepreneurial Mindset
- New Venture Formation
- Consultancy and Research Methods
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- International Business Strategy
- Rethinking Organisational Value
- Digital & Social Media Marketing
- Brand Management
- International Marketing
- Customer Experience Management
- Advertising and Digital Communications
- Strategic Financial Management
- International Banking and Finance
- Taxation
- Applied Economics
- Strategic Challenges for HRM
- Intercultural Business Perspectives
- Digital Business
- The Next Big Thing
- Business Intelligence and Analysis
- Research Project (Dissertation Equivalent Module)
- Business Innovation and Entrepreneurship
- Events Management
- Applied PR
Questions about this course
How much do graduates of BA Business Management at University of Worcester earn?
The median salary is £23,500 after 3 years, £30,000 after 5 years. After five years the middle half of graduates earn between £24,000 and £38,500.
Are students happy with the teaching on BA Business Management at University of Worcester?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Management at University of Worcester?
The typical offer is BBC at A level. The average entrant had 119 UCAS points.
Is BA Business Management at University of Worcester accredited?
Yes. Accredited by the Chartered Management Institute (CMI).
Does BA Business Management at University of Worcester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business Management at University of Worcester?
72% of students continued into their second year, and 25% left higher education.