BA Business and Marketing
About this course
BA (Hons) in Business and Marketing. Core topics include Marketing, Accounting, Data Analysis, Research Methods, Project Management, and Entrepreneurship. The first year covers business fundamentals, with optional modules available in the second and third years for specialisation. The course is accredited by the Chartered Institute of Marketing, offering fast-track membership upon graduation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points: 112 A-level: BBC BTEC National Extended Diploma: DMM T-level: Merit
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What students say
Based on about 10 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 69%
- Learning opportunities: 83%
- Assessment and feedback: 83%
- Academic support: 84%
- Organisation and management: 78%
- Learning resources: 79%
- Student voice: 79%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 15%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- North West: 5%
- Yorkshire and the Humber: 5%
- West Midlands: 60%
- London: 5%
- South East: 10%
- South West: 10%
Who gets in
Based on about 10 students who started (a small group: a rough guide only)
- A levels: 90%
- Other HE qualification: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Work Placement
- Overseas Work Placement
- Third Year Abroad
- Customer Insight and Marketing
- Introduction to Business Management
- Fundamentals of Personal Effectiveness
- Financial Management
- Responsible AI
- Inclusive Practice
- Data Driven Decisions
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Integrated Marketing Communications
- Market Insight
- Management in Organisational Contexts
- Leadership Theory and Practice
- Social Commerce
- Lifestyle Marketing
- Essential PR
- PR & Campaigning
- Fundamentals of Management Accounting
- Fundamentals of Financial Accounting
- Financial Markets and Investments
- The Global Economy: Institutions, Trade and FDI
- Managing Successful Projects
- Creating a High Performance Workforce
- Developing Employee Talent
- Responsible Business
- Digital Content Systems and Ecommerce
- Consultancy and Research Methods
- Cultivating the Entrepreneurial Mindset
- Optional modules offered by the Centre for Academic English and Skills/Institute of Education
- Brand Management
- International Marketing
- Customer Experience Management
- International Business Strategy
- The Next Big Thing
- Digital & Social Media Marketing
- Advertising and Digital Communications
- Strategic Financial Management
- International Banking and Finance
- Taxation
- Applied Economics
- Strategic Challenges for HRM
- Intercultural Business Perspectives
- Digital Business
- Business Intelligence and Analysis
- Research Project (Dissertation Equivalent Module)
- Business Innovation and Entrepreneurship
- Applied PR
- Events Management
Questions about this course
How much do graduates of BA Business and Marketing at University of Worcester earn?
The median salary is £23,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £21,000 and £41,000. The £27,500 median after five years is £4,500 less than the UK median for Business studies.
Are students happy with the teaching on BA Business and Marketing at University of Worcester?
69% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business and Marketing at University of Worcester?
The typical offer is BBC at A level. The average entrant had 117 UCAS points.
Does BA Business and Marketing at University of Worcester include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BA Business and Marketing at University of Worcester?
85% of students continued into their second year, and 15% left higher education.