BA Fashion Business and Marketing
About this course
BA (Hons) in Marketing, with a focus on fashion business and communications. Core topics include Marketing, Data Analysis, Research Methods, Artificial Intelligence & Machine Learning, Entrepreneurship, and Design & Creative Practice. The programme offers an optional sandwich year involving a 30-week industry placement. Final-year students choose a capstone project from options including a dissertation, consultancy project, or start-up venture.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
104-120 points. Our offers are typically made using UCAS tariff points to allow you to include a range of level 3 qualifications and as a guide, the requirements for this course are equivalent to: A-Levels: BCC-BBB from 3 A Levels or equivalent grade combinations (e.g. BBB is comparable to ABC in terms of tariff points) BTEC/CTEC: DMM from BTEC or Cambridge Technical (CTEC) qualifications International Baccalaureate: To include a minimum of 2 Higher Level certificates at grade H4 T Level: Merit in a T Level Additionally, we accept tariff points achieved for many other qualifications, such as the Access to Higher Education Diploma, Scottish Highers, UAL Diploma/Extended Diploma and WJEC Applied Certificate/Diploma, to name a few. We also accept tariff points from smaller level 3 qualifications, up to a maximum of 32, from qualifications like the Extended Project (EP/EPQ), music or dance qualifications. To find out more about UCAS tariff points, including what your qualifications are worth, please visit UCAS . In addition to level 3 study, the following GCSE’s are required: GCSE English Language at grade 4 or C, or higher. Functional Skills at level 2 is accepted as an alternative, however Key Skills qualifications are not. If you hold another qualification, please get in touch and we will advise further. If you will be over the age of 21 years of age at the beginning of your undergraduate study, you will be considered as a mature student. This means our offer may be different and any work or life experiences you have will be considered together with any qualifications you hold.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 10 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 93%
- Learning opportunities: 87%
- Assessment and feedback: 85%
- Academic support: 90%
- Organisation and management: 80%
- Learning resources: 89%
- Student voice: 60%
Do students stay on the course?
Based on about 25 students who started (a small group: a rough guide only)
- Continued on course: 95%
- Left higher education: 5%
What graduates do next
Based on about 10 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 90%
Most common jobs
- Business and public service associate professionals: 45%
- Sales occupations: 15%
- Media Professionals: 15%
- Administrative occupations: 10%
- Web and Multimedia Design Professionals: 5%
- Find their work meaningful: 70%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 50 graduates, across similar courses at this university
- East of England: 5%
- London: 20%
- South East: 55%
- South West: 15%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 95%
- A degree: 5%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Discovering Your Subject
- Fashion Principles
- Introduction to Marketing
- Digital Marketing and Emerging Trends
- Research and Consultancy Skills
- Sustainable and Ethical Fashion
- Fashion Business Management
- Industry Placement
- Performance Marketing
- Relationship Marketing
- Brand Innovation and Management
- Social Media Marketing
- Communication Management
- Capstone Project
Questions about this course
How much do graduates of BA Fashion Business and Marketing at University of Winchester earn?
The median salary is £29,000 after 15 months, £24,000 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £34,500. The £30,500 median after five years is £1,000 less than the UK median for Marketing.
What do graduates of BA Fashion Business and Marketing at University of Winchester do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Business and Marketing at University of Winchester?
93% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Business and Marketing at University of Winchester?
The typical offer is BBB at A level. The average entrant had 103 UCAS points.
Is BA Fashion Business and Marketing at University of Winchester accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BA Fashion Business and Marketing at University of Winchester include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Business and Marketing at University of Winchester?
95% of students continued into their second year, and 5% left higher education.