BSc Marketing and Social Media
About this course
BSc (Hons) in Marketing, combining core marketing principles with digital and social media strategy. Core topics include Data Analysis, Statistics, Research Methods, Marketing, Communication & Writing, and Entrepreneurship. The programme includes a final-year Marketing Research Project module and dedicated modules in Social Media Analytics and Digital Marketing Planning.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, B and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
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Admissions (2022 entry, home applicants)
Offer rate 85%: 82 offers from 96 applications, from the university's Freedom of Information return.
What students say
Based on about 19 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 96%
- Learning opportunities: 99%
- Assessment and feedback: 97%
- Academic support: 98%
- Organisation and management: 95%
- Learning resources: 98%
- Student voice: 95%
Do students stay on the course?
Based on about 20 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 81 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 8%
- Further study: 3%
- Unemployed: 9%
Most common jobs
- Administrative occupations: 15%
- Business and public service associate professionals: 13%
- Managers, directors and senior officials: 9%
- Sales occupations: 9%
- Skilled trades occupations: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 650 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 4%
- East of England: 8%
- London: 63%
- South East: 16%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 65%
- Access course: 10%
- Other HE qualification: 15%
- No formal qualifications: 10%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Principles of Marketing
- Professional Skills
- Principles of Advertising
- Principles of Digital and Social Media Marketing
- Workplace Employability Skills
- Market Data Analysis
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Enterprise and Business Development
- Marketing Campaign Planning
- Research Methods
- Marketing Research Project
- Global Marketing
- Digital and Social Media Marketing Planning Framework
- Marketing CRM
- Consumer Behaviour
Questions about this course
How much do graduates of BSc Marketing and Social Media at University of West London earn?
The median salary is £30,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £34,000. The £27,500 median after five years is £4,000 less than the UK median for Marketing.
What do graduates of BSc Marketing and Social Media at University of West London do next?
78% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing and Social Media at University of West London?
96% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing and Social Media at University of West London?
The typical offer is BBC at A level. The average entrant had 121 UCAS points.
What is the offer rate for BSc Marketing and Social Media at University of West London?
85% of home applicants received an offer for 2022 entry: 82 offers from 96 applications, according to the university's Freedom of Information return.
Is BSc Marketing and Social Media at University of West London accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BSc Marketing and Social Media at University of West London?
90% of students continued into their second year, and 10% left higher education.