BA Fashion Industry: Marketing, Buying and Promotion
About this course
BA (Hons) Fashion Industry: Marketing, Buying and Promotion covers marketing, buying and promotion in the fashion sector. Core topics include Marketing, Data Analysis, Research Methods, Project Management, and Entrepreneurship. Students choose between three pathway options in Buying and Management, Branding and Marketing, or Promotion and Imaging. An industry placement and a Major Negotiated Project feature in the final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
104 UCAS points required from level 3 qualifications. Normally in a minimum of two subject areas. We expect a percentage of these to be at GCEA/VCE A Level. Points generated by GCE AS/VCE AS Level and Key Skills qualifications will be considered. GCSE English and Maths at Level 4 or above (or equivalent) IB Points: 26 BTEC National Diploma: Pass Access: Pass. You do not need to have a background in fashion necessarily, however, it is important to demonstrate the following attributes upon application: Commitment and interest in the fashion subject area Problem-solving skills and ability to communicate Ability to research and complete tasks Can interpret and organise information Can work in a team Demonstrate career aspiration/ambition via portfolio/sketchbook development and/or a personal statement Knowledge of current affairs and debates in the fashion industry. Applicants may be asked to submit a sample of written or portfolio work to be shortlisted for a place.
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What students say
Based on about 51 final-year students who answered, across similar courses at this university
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 85%
- Academic support: 89%
- Organisation and management: 68%
- Learning resources: 85%
- Student voice: 87%
Do students stay on the course?
Based on about 75 students who started, across similar courses at this university
- Continued on course: 66%
- Gained a higher qualification: 3%
- Left higher education: 31%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
Most common jobs
- Web and Multimedia Design Professionals: 25%
- Administrative occupations: 25%
- Business and public service associate professionals: 15%
- Skilled trades occupations: 10%
- Media Professionals: 10%
- Find their work meaningful: 55%
- Feel on track for their future plans: 40%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 4%
- East Midlands: 4%
- West Midlands: 6%
- East of England: 8%
- London: 58%
- South East: 15%
- South West: 4%
Who gets in
Based on about 70 students who started, across similar courses at this university
- A levels: 68%
- A degree: 3%
- Other HE qualification: 18%
- No formal qualifications: 11%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Consumer Experience and Analysis
- Creative Visual Promotion
- Fashion and Culture Forecasting
- Digital Design Skills (double module)
- Fashion Product: Concept to Consumer (Buying and Management pathway)
- Introduction to Fashion Branding and Marketing (Branding and Marketing pathway)
- Fashion Image Communication (Promotion and Imaging pathway)
- Collaboration (Level 4)
- Fashion Visual Merchandising
- Social Responsibility and Sustainable Practice
- Professional Development and Industry Practice (double module)
- Fashion Range Planning (Buying and Management pathway)
- Sourcing and Supply Chain (Buying and Management pathway)
- Creative Strategic Marketing (Branding and Marketing pathway)
- Fashion Media and PR (Branding and Marketing OR Promotion and Imagine pathway)
- Fashion Photography (Promotion and Imaging pathway)
- Collaboration (Level 5)
- Research Planning and Application
- Fashion Data Analysis and Storytelling
- Fashion Industry: External Brief
- Industry Portfolio
- Major Negotiated Project
- Collaboration (Level 6)
Questions about this course
How much do graduates of BA Fashion Industry: Marketing, Buying and Promotion at University of West London earn?
The median salary is £26,000 after 15 months, £20,000 after 3 years, £24,000 after 5 years. After five years the middle half of graduates earn between £19,000 and £29,000. The £24,000 median after five years is £2,000 less than the UK median for Design studies.
What do graduates of BA Fashion Industry: Marketing, Buying and Promotion at University of West London do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Industry: Marketing, Buying and Promotion at University of West London?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Industry: Marketing, Buying and Promotion at University of West London?
The average entrant had 97 UCAS points.
How many students continue on BA Fashion Industry: Marketing, Buying and Promotion at University of West London?
66% of students continued into their second year, and 31% left higher education.