BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year
About this course
BA (Hons) in Marketing and Fashion Design. Core topics include Marketing, Data Analysis, Research Methods, and Entrepreneurship. The programme includes a foundation year shared across BA courses in the London School of Film, Media and Design before specialising in one of three pathways: Buying and Management, Branding and Marketing, or Promotion and Imaging. An industry placement opportunity is available during the course.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
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What students say
Based on about 51 final-year students who answered, across similar courses at this university
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 85%
- Academic support: 89%
- Organisation and management: 68%
- Learning resources: 85%
- Student voice: 87%
Do students stay on the course?
Based on about 75 students who started, across similar courses at this university
- Continued on course: 66%
- Gained a higher qualification: 3%
- Left higher education: 31%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
Most common jobs
- Web and Multimedia Design Professionals: 25%
- Administrative occupations: 25%
- Business and public service associate professionals: 15%
- Skilled trades occupations: 10%
- Media Professionals: 10%
- Find their work meaningful: 55%
- Feel on track for their future plans: 40%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 4%
- East Midlands: 4%
- West Midlands: 6%
- East of England: 8%
- London: 58%
- South East: 15%
- South West: 4%
Who gets in
Based on about 70 students who started, across similar courses at this university
- A levels: 68%
- A degree: 3%
- Other HE qualification: 18%
- No formal qualifications: 11%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Contextual Studies in Media and Design
- Creative Research in Media and Design
- Academic Performance
- Creative Sectors
- Major Project (Foundation Year)
- Personalised Learning
- Consumer Experience and Analysis
- Creative Visual Promotion
- Fashion and Culture Forecasting
- Digital Design Skills (double module)
- Fashion Product: Concept to Consumer (Buying and Management pathway)
- Introduction to Fashion Branding and Marketing (Branding and Marketing pathway)
- Fashion Image Communication (Promotion and Imaging pathway)
- Collaboration (Level 4)
- Fashion Visual Merchandising
- Social Responsibility and Sustainable Practice
- Professional Development and Industry Practice (double module)
- Fashion Range Planning (Buying and Management pathway)
- Sourcing and Supply Chain (Buying and Management pathway)
- Creative Strategic Marketing (Branding and Marketing pathway)
- Fashion Media and PR (Branding and Marketing OR Promotion and Imagine pathway)
- Fashion Photography (Promotion and Imaging pathway)
- Collaboration (Level 5)
- Research Planning and Application
- Fashion Data Analysis and Storytelling
- Fashion Industry: External Brief
- Industry Portfolio
- Major Project: Realisation
- Collaboration (Level 6)
Questions about this course
How much do graduates of BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year at University of West London earn?
The median salary is £26,000 after 15 months, £20,000 after 3 years, £24,000 after 5 years. After five years the middle half of graduates earn between £19,000 and £29,000. The £24,000 median after five years is £2,000 less than the UK median for Design studies.
What do graduates of BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year at University of West London do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year at University of West London?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year at University of West London?
The typical offer is BC at A level. The average entrant had 97 UCAS points.
How many students continue on BA Fashion Industry: Marketing, Buying and Promotion with Foundation Year at University of West London?
66% of students continued into their second year, and 31% left higher education.