BA Business Studies with Digital Marketing with Foundation Year
About this course
BA (Hons) in Business, integrating core business management principles with digital marketing practice. Core topics include Marketing, Communication & Writing, and Critical & Analytical Thinking. The programme begins with a Foundation Year and includes a group business development applied project in the final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
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What students say
Based on about 29 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 89%
- Academic support: 80%
- Organisation and management: 91%
- Learning resources: 87%
- Student voice: 82%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 95%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 81 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 8%
- Further study: 3%
- Unemployed: 9%
Most common jobs
- Administrative occupations: 15%
- Business and public service associate professionals: 13%
- Managers, directors and senior officials: 9%
- Sales occupations: 9%
- Skilled trades occupations: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 650 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 4%
- East of England: 8%
- London: 63%
- South East: 16%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 85%
- Other HE qualification: 15%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Introduction to Business
- Recording of Business Transactions
- Personalised Learning
- Data Handling and ICT
- Managing People and Systems
- Study Skills for Success
- Principles of Management
- Professional Skills
- Management in Practice
- Principles of Digital and Social Media Marketing
- Employability Skills
- Analysis of Real World Issues
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Organisational Behaviour
- Leadership and Teams
- Group Business Development Applied Project
- Strategic Management
- Career Strategy and Planning (CSP)
- Business Sustainability and Social Responsibility in Practice
- Critical Inquiry in Marketing
- Digital Marketing Consulting in Practice (40 credits)
Questions about this course
How much do graduates of BA Business Studies with Digital Marketing with Foundation Year at University of West London earn?
The median salary is £30,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £34,000. The £27,500 median after five years is £4,500 less than the UK median for Business studies.
What do graduates of BA Business Studies with Digital Marketing with Foundation Year at University of West London do next?
78% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Studies with Digital Marketing with Foundation Year at University of West London?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Studies with Digital Marketing with Foundation Year at University of West London?
The typical offer is BC at A level. The average entrant had 103 UCAS points.
How many students continue on BA Business Studies with Digital Marketing with Foundation Year at University of West London?
95% of students continued into their second year, and 5% left higher education.