BA Business Studies with Digital Marketing
About this course
BA (Hons) in Business, combining management principles with digital marketing. Core topics include Marketing and Communication & Writing. The programme is delivered in cycles that integrate theory with practical application. It includes a Group Business Development Applied Project where students develop business projects for organisations.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, B and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
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Admissions (2022 entry, home applicants)
Offer rate 81%: 141 offers from 175 applications, from the university's Freedom of Information return.
What students say
Based on about 29 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 86%
- Learning opportunities: 86%
- Assessment and feedback: 89%
- Academic support: 80%
- Organisation and management: 91%
- Learning resources: 87%
- Student voice: 82%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 95%
- Left higher education: 5%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 81 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 8%
- Further study: 3%
- Unemployed: 9%
Most common jobs
- Administrative occupations: 15%
- Business and public service associate professionals: 13%
- Managers, directors and senior officials: 9%
- Sales occupations: 9%
- Skilled trades occupations: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 650 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 4%
- East of England: 8%
- London: 63%
- South East: 16%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 35 students who started
- A levels: 85%
- Other HE qualification: 15%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Principles of Management
- Professional Skills
- Management in Practice
- Principles of Digital and Social Media Marketing
- Employability Skills
- Analysis of Real World Issues
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Organisational Behaviour
- Leadership and Teams
- Group Business Development Applied Project
- Strategic Management
- Career Strategy and Planning (CSP)
- Business Sustainability and Social Responsibility in Practice
- Critical Inquiry in Marketing
- Digital Marketing Consulting in Practice (40 credits)
Questions about this course
How much do graduates of BA Business Studies with Digital Marketing at University of West London earn?
The median salary is £30,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £34,000. The £27,500 median after five years is £4,500 less than the UK median for Business studies.
What do graduates of BA Business Studies with Digital Marketing at University of West London do next?
78% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Studies with Digital Marketing at University of West London?
86% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Studies with Digital Marketing at University of West London?
The typical offer is BBC at A level. The average entrant had 103 UCAS points.
What is the offer rate for BA Business Studies with Digital Marketing at University of West London?
81% of home applicants received an offer for 2022 entry: 141 offers from 175 applications, according to the university's Freedom of Information return.
How many students continue on BA Business Studies with Digital Marketing at University of West London?
95% of students continued into their second year, and 5% left higher education.