BSc Business Analytics
About this course
BSc (Hons) Business Analytics is a business analytics degree focused on the application of quantitative methods, intelligence tools, and strategic models to organisational problem-solving. Core topics include Data Analysis, Statistics, Research Methods, Financial Analysis, Communication & Writing, Critical & Analytical Thinking, and Artificial Intelligence & Machine Learning. The course culminates in a substantial two-term final project addressing real-world business challenges. The first year covers foundational subjects through modules such as Principles of Management, Quantitative Methods, Introduction to Economics, and Principles of Analytics. The second year progresses into specialized areas with compulsory studies including Financial Management, Marketing Theory and Practice, Business Analytics and Decision Making, and Business Intelligence. The final year involves advanced applications across modules like Career Strategy and Planning (CSP), Business Analytics Final Project, Data Visualisation, and Forecasting Analysis and Business Optimisation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
112 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, B and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
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What students say
Based on about 150 final-year students who answered, across similar courses at this university
- Teaching on my course: 93%
- Learning opportunities: 92%
- Assessment and feedback: 91%
- Academic support: 90%
- Organisation and management: 94%
- Learning resources: 93%
- Student voice: 92%
Do students stay on the course?
Based on about 305 students who started, across similar courses at this university
- Continued on course: 73%
- Gained a higher qualification: 6%
- Left higher education: 15%
- Moved to a lower qualification: 6%
What graduates do next
Based on about 81 graduates who answered, across similar courses at this university
- Working: 68%
- Working and studying: 8%
- Further study: 3%
- Unemployed: 9%
Most common jobs
- Administrative occupations: 15%
- Business and public service associate professionals: 13%
- Managers, directors and senior officials: 9%
- Sales occupations: 9%
- Skilled trades occupations: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 650 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 4%
- East of England: 8%
- London: 63%
- South East: 16%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 285 students who started, across similar courses at this university
- A levels: 76%
- Access course: 1%
- Other HE qualification: 11%
- No formal qualifications: 11%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Principles of Management
- Professional Skills
- Quantitative Methods
- Introduction to Economics
- Employability Skills
- Analysis of Real World Issues
- Principle of Management
- Management in Practice
- Principles of Analytics
- Microeconomic
- Analytical Skills for Economists
- Economics of Climate Change
- Macroeconomics
- Financial Management
- Corporate and Business Law
- Marketing Theory and Practice
- Advanced Presentation and Communication Skills
- Business Negotiations in Practice
- Business Analytics and Decision Making
- Business Intelligence
- Organisational Behaviour
- Economics of Financial Markets
- Career Strategy and Planning (CSP)
- Business Sustainability and Social Responsibility in Practice
- Behavioural Economics
- International Economics
- Current Issues Analysis
- Business Analytics Final Project
- Data Visualisation
- Forecasting Analysis and Business Optimisation
- Big Data and Data Mining
Questions about this course
How much do graduates of BSc Business Analytics at University of West London earn?
The median salary is £30,000 after 15 months, £22,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £34,000. The £27,500 median after five years is £4,500 less than the UK median for Business studies.
What do graduates of BSc Business Analytics at University of West London do next?
78% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business Analytics at University of West London?
93% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Analytics at University of West London?
The typical offer is BBC at A level. The average entrant had 95 UCAS points.
How many students continue on BSc Business Analytics at University of West London?
73% of students continued into their second year, and 15% left higher education.