BA Advertising and Public Relations with Foundation Year
About this course
BA (Hons) Advertising and Public Relations with Foundation Year is a four-year undergraduate degree centred on promotional culture, campaign development, and creative communications. Core topics include Marketing, Communication & Writing, Entrepreneurship, and Design & Creative Practice. The course includes a compulsory foundation year designed to prepare students for degree-level study. The first year focuses on building foundational study skills and media research through compulsory modules such as Academic Performance, Creative Research in Media and Design, Contextual Studies in Media and Design, and Study Skills for Success. The second year introduces promotional concepts and visual output via Introduction to Contemporary Promotional Culture, Introduction to Consumer Behaviour and Trends, Brand Design, and Media Presentation Skills. The third year advances into strategic planning and practical applications through Research, Data and Insight, Creative and Art Direction, Campaigns, and Emerging Technologies. The final year culminates in advanced practical work and portfolio generation through modules including The Agency, Anti-Advertising and Disruptive Design, Creative Entrepreneurship, and Major Project (Advertising and Public Relations).
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
72 UCAS points required from level 3 qualifications. These can include: A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above BTEC Extended Diploma with Merit, Merit, Pass Access to HE Diploma T-Levels You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
See the highest paying Business & Accounting degrees in the UK →
See the highest paying Media & Journalism degrees in the UK →
What students say
Based on about 14 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 100%
- Learning opportunities: 99%
- Assessment and feedback: 90%
- Academic support: 100%
- Organisation and management: 93%
- Learning resources: 83%
- Student voice: 90%
Do students stay on the course?
Based on about 10 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 60%
- Gained a higher qualification: 5%
- Left higher education: 40%
What graduates do next
Based on about 9 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Further study: 15%
- Unemployed: 5%
Most common jobs
- Administrative occupations: 15%
- Business and public service associate professionals: 13%
- Sales occupations: 9%
- Managers, directors and senior officials: 9%
- Skilled trades occupations: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North East: 2%
- North West: 2%
- Yorkshire and the Humber: 5%
- East Midlands: 2%
- West Midlands: 1%
- East of England: 15%
- London: 62%
- South East: 9%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 30 students who started, across similar courses at this university
- A levels: 75%
- Access course: 10%
- Other HE qualification: 10%
- No formal qualifications: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Personalised Learning
- Academic Performance
- Creative Research in Media and Design
- Contextual Studies in Media and Design
- Creative Sectors in Media and Design
- Major Project (Foundation Year)
- Study Skills for Success
- Introduction to Contemporary Promotional Culture
- Introduction to Consumer Behaviour and Trends
- Brand Design
- Media Presentation Skills
- Communication Design - Story
- Research, Data and Insight
- Creative and Art Direction
- Campaigns
- Internship - Industry Experience
- Emerging Technologies & Other Realities
- Internship – Industry Mentored Brief
- Emerging Technologies
- The Agency
- Major Project (Advertising and Public Relations)
- Anti-Advertising and Disruptive Design
- Creative Entrepreneurship
- Major Project (Public Relations and Advertising)
Questions about this course
How much do graduates of BA Advertising and Public Relations with Foundation Year at University of West London earn?
The median salary is £30,000 after 15 months, £20,000 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £18,500 and £33,000. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA Advertising and Public Relations with Foundation Year at University of West London do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Advertising and Public Relations with Foundation Year at University of West London?
100% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Advertising and Public Relations with Foundation Year at University of West London?
The typical offer is BC at A level. The average entrant had 110 UCAS points.
How many students continue on BA Advertising and Public Relations with Foundation Year at University of West London?
60% of students continued into their second year, and 40% left higher education.