BA Advertising and Public Relations
About this course
BA (Hons) in Marketing and Fashion Communication, exploring creative communications across advertising, public relations, and brand strategy. Core topics include Marketing, Communication & Writing, Entrepreneurship, and Design & Creative Practice. Students complete live client projects from the first year, and the course includes an industry-mentored brief module in the second year. The final year centres on a supervised Major Project involving consumer research and an integrated campaign.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
104 UCAS points required from level 3 qualifications. These can include: A Levels at grade B, C and C, or above BTEC Extended Diploma with Distinction, Merit, Merit Access to HE Diploma T Levels You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.
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Admissions (2022 entry, home applicants)
Offer rate 93%: 26 offers from 28 applications, from the university's Freedom of Information return.
What students say
Based on about 14 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 100%
- Learning opportunities: 99%
- Assessment and feedback: 90%
- Academic support: 100%
- Organisation and management: 93%
- Learning resources: 83%
- Student voice: 90%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 55%
- Gained a higher qualification: 5%
- Left higher education: 35%
What graduates do next
Based on about 9 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Further study: 15%
- Unemployed: 5%
Most common jobs
- Administrative occupations: 15%
- Business and public service associate professionals: 13%
- Managers, directors and senior officials: 9%
- Sales occupations: 9%
- Skilled trades occupations: 8%
- Find their work meaningful: 79%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 115 graduates, across similar courses at this university
- North East: 2%
- North West: 2%
- Yorkshire and the Humber: 5%
- East Midlands: 2%
- West Midlands: 1%
- East of England: 15%
- London: 62%
- South East: 9%
- South West: 3%
- Wales: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 60%
- Access course: 10%
- Other HE qualification: 15%
- No formal qualifications: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Gold for student experience, Bronze for student outcomes.
Modules
- Introduction to Contemporary Promotional Culture
- Introduction to Consumer Behaviour and Trends
- Brand Design
- Media Presentation Skills
- Communication Design - Story
- Research, Data and Insight
- Creative and Art Direction
- Campaigns
- Internship - Industry Experience
- Emerging Technologies & Other Realities
- Internship – Industry Mentored Brief
- Emerging Technologies
- The Agency
- Major Project (Advertising and Public Relations)
- Anti-Advertising and Disruptive Design
- Creative Entrepreneurship
- Major Project (Public Relations and Advertising)
Questions about this course
How much do graduates of BA Advertising and Public Relations at University of West London earn?
The median salary is £30,000 after 15 months, £20,000 after 3 years, £25,000 after 5 years. After five years the middle half of graduates earn between £18,500 and £33,000. The £25,000 median after five years is £6,500 less than the UK median for Marketing.
What do graduates of BA Advertising and Public Relations at University of West London do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Advertising and Public Relations at University of West London?
100% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Advertising and Public Relations at University of West London?
The typical offer is BCC at A level. The average entrant had 110 UCAS points.
What is the offer rate for BA Advertising and Public Relations at University of West London?
93% of home applicants received an offer for 2022 entry: 26 offers from 28 applications, according to the university's Freedom of Information return.
How many students continue on BA Advertising and Public Relations at University of West London?
55% of students continued into their second year, and 35% left higher education.