BSc Marketing
About this course
BSc (Hons) in Marketing. Core topics include marketing, research methods and entrepreneurship. The final-year Marketing Consultancy module involves completing a live project for an external organisation. Study is modular, with two modules per 12-week semester followed by examinations. Students may undertake a paid placement or study abroad at a partner university.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: CCC Alternatively, if you are a mature applicant who lacks formal academic qualifications, you may be admitted to the course if you can satisfy the Course Committee of your ability to complete the course satisfactorily. Exemptions may be granted from parts of the course where you already hold a higher academic or professional qualification providing evidence of relevant previous studies.
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What students say
Based on about 10 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 80%
- Learning opportunities: 88%
- Assessment and feedback: 85%
- Academic support: 90%
- Organisation and management: 80%
- Learning resources: 91%
- Student voice: 84%
Do students stay on the course?
Based on about 50 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 20%
Most common jobs
- Administrative occupations: 25%
- Managers, directors and senior officials: 15%
- Secretarial and related occupations: 10%
- Finance Professionals: 10%
- Quality and Regulatory Professionals: 10%
Who gets in
Based on about 40 students who started, across similar courses at this university
- A levels: 25%
- Other HE qualification: 70%
Modules
- Fundamentals of Management
- Marketing Communications
- Principles of Marketing
- Academic and Professional Skills
- Financial Awareness for Marketing
- Brands and Branding
- Entrepreneurial Business Venturing
- Marketing Management in Practice
- Consumer Behaviour
- Creativity in Communications
- Sales and Events Marketing
- Digital Analytics Skills
- The Digital and Marketing Nexus
- Global Marketing
- Marketing Consultancy
- Strategic Management
- Research Methods for Business
- Corporate Branding
- Retail Marketing
- Digital Strategy and Communications
- Agri-Food Marketing
- Services Marketing
- Entrepreneurial Marketing
- Leadership in Marketing
Questions about this course
What do graduates of BSc Marketing at Ulster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at Ulster University?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Ulster University?
The typical offer is CCC at A level.
How many students continue on BSc Marketing at Ulster University?
85% of students continued into their second year, and 10% left higher education.