BSc Marketing
About this course
BSc (Hons) in Marketing. Core topics include Research Methods, Marketing, Ethics & Professional Practice, and Entrepreneurship. The course runs over four years full-time at the Belfast campus, with an optional Industrial Placement year. It follows a modular design with six modules per academic year, each semester lasting 12 weeks followed by an examination period.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 51 final-year students who answered
- Teaching on my course: 79%
- Learning opportunities: 83%
- Assessment and feedback: 83%
- Academic support: 87%
- Organisation and management: 83%
- Learning resources: 92%
- Student voice: 83%
Do students stay on the course?
Based on about 95 students who started
- Continued on course: 85%
- Gained a higher qualification: 8%
- Left higher education: 2%
- Moved to a lower qualification: 4%
Who gets in
Based on about 70 students who started
- A levels: 89%
- Other HE qualification: 11%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules
- Financial Awareness for Marketing
- Fundamentals of Management
- Brands and Branding
- Marketing Communications
- Principles of Marketing
- Academic and Professional Skills
- Consumer Behaviour
- Entrepreneurial Business Venturing
- Marketing Management in Practice
- Creativity in Communications
- Sales and Events Marketing
- Digital Analytics Skills
- Enterprise Placement Year
- Diploma in International Academic Studies
- Professional Practice
- The Digital and Marketing Nexus
- Strategic Management
- Global Marketing
- Marketing Consultancy
- Research Methods for Business
- Corporate Branding
- Retail Marketing
- Digital Strategy and Communications
- Agri-Food Marketing
- Services Marketing
- Entrepreneurial Marketing
- Leadership in Marketing
Questions about this course
Are students happy with the teaching on BSc Marketing at Ulster University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at Ulster University?
The typical offer is BBC at A level. The average entrant had 120 UCAS points.
Is BSc Marketing at Ulster University accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing at Ulster University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing at Ulster University?
85% of students continued into their second year, and 2% left higher education.