BSc Event Management
About this course
BSc (Hons) Event Management is a part-time undergraduate degree covering the operational, financial and strategic aspects of planning and running festivals, tourism initiatives and live experiences. Core topics include Research Methods, Project Management, Accounting, Marketing, and Entrepreneurship. Delivered over six years, the programme combines business management theory with practical event delivery and optional modules in specialist professional areas. The first year introduces food tourism, festivals and events, digital media and creativity, and event design and live experiences. The second year covers management in action, the introduction to tourism and events, and the 21st century eventscape. The third year focuses on the fundamentals of people management, event impacts and sustainability, and digital innovation. The fourth year moves into accounting studies, responsible business events, and contemporary marketing practice. The fifth year examines creating visitor experiences, researching contemporary issues, and event delivery and evaluation. The final year centres on digital strategy alongside optional choices such as the business plan, current trends in people management, research paper, management accounting, and digital marketing management.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 10 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 80%
- Learning opportunities: 88%
- Assessment and feedback: 85%
- Academic support: 90%
- Organisation and management: 80%
- Learning resources: 91%
- Student voice: 84%
Do students stay on the course?
Based on about 50 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 20%
Most common jobs
- Administrative occupations: 25%
- Managers, directors and senior officials: 15%
- Finance Professionals: 10%
- Secretarial and related occupations: 10%
- Quality and Regulatory Professionals: 10%
Who gets in
Based on about 40 students who started, across similar courses at this university
- A levels: 25%
- Other HE qualification: 70%
Modules
- Food Tourism, Festivals and Events
- Digital Media & Creativity
- Event Design & Live Experiences
- Management in Action
- Introduction to Tourism and Events
- The 21st Century Eventscape
- Fundamentals of People Management
- Event Impacts and Sustainability
- Digital Innovation
- Accounting Studies
- Responsible Business Events
- Contemporary Marketing Practice
- Creating Visitor Experiences
- Researching Contemporary Issues
- Event Delivery and Evaluation
- Digital Strategy
- The Business Plan
- Current Trends in People Management
- Research Paper
- Management Accounting
- Digital Marketing Management
Questions about this course
What do graduates of BSc Event Management at Ulster University do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Event Management at Ulster University?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
How many students continue on BSc Event Management at Ulster University?
85% of students continued into their second year, and 10% left higher education.