BSc Communication Management and Public Relations
About this course
BSc (Hons) Communication Management and Public Relations, a communication and media degree centred on public relations strategies, interpersonal communication, and organisational dynamics. Core topics include Data Analysis, Research Methods, Policy Analysis, Critical & Analytical Thinking, Ethics & Professional Practice, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. The first year covers interpersonal communication and social psychology through modules such as Social Psychology of Communication, Interpersonal Communication: Skills and Strategies, and Language, median Society. The second year introduces principles of marketing and public relations alongside Political Communication and Communication in Groups & Teams. Year three explores advanced communication methods with modules like Research Methods, Professional Copywriting, and Digital Communication. The final year investigates specialised organisational and political strategies through Organisational Communication, Professional Public Relations, and Political Lobbying, while optional modules cover topics such as Rethinking Communication, Communication & Social Justice, Reading the Brand, and Artificial Intelligence in Communication Practice.
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Entry requirements
Applicants should satisfy the University General Requirements eg 1. Provide evidence of competence in written and spoken English (GCSE English Language grades A-C/ 4-9 or equivalent); and 2. Provide evidence of passes in five subjects, two of which must be at A level (grades A-E) and three at GCSE level (grades A-C/4-9); or 3. Provide evidence of passes in four subjects, three of which must be at A level (grades A-E) and one at GCSE level (grades A- C/4-9); or 4. Provide evidence of an approved qualification at an equivalent level such as a BTEC Level 3 Extended Diploma or Access to Higher Education qualification or equivalent; or 5. Provide evidence, for a process of formal accreditation by the University, of learning you have gained through work or other experience.
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Accreditation & quality ratings
- Recognised by the Chartered Institute of Public Relations (CIPR).
Modules
- Social Psychology of Communication
- Interpersonal Communication: Skills and Strategies
- Language, median Society
- Principles of Marketing
- Principles of Public Relations
- Professional Communication for Employability
- Communication in Groups & Teams
- Political Communication
- Advanced Interpersonal Communication
- Research Methods
- Professional Copywriting
- Digital Communication
- Organisational Communication
- Professional Public Relations
- Political Lobbying
- Research Practice
- Rethinking Communication
- Communication & Social Justice
- Reading the Brand
- Artificial Intelligence in Communication Practice
Questions about this course
Is BSc Communication Management and Public Relations at Ulster University accredited?
Yes. Recognised by the Chartered Institute of Public Relations (CIPR).