BSc Communication Management and Public Relations
About this course
BSc (Hons) Communication Management and Public Relations is an undergraduate degree focused on communication industries, public relations, and media studies. Core topics include Data Analysis, Research Methods, Policy Analysis, Critical & Analytical Thinking, Ethics & Professional Practice, Artificial Intelligence & Machine Learning, and Social & Cultural Analysis. The programme includes a compulsory placement year and an optional year abroad. Additionally, students can undertake a study period in the United States through exchange partners. The first year introduces foundational concepts through modules such as Social Psychology of Communication, Interpersonal Communication: Skills and Strategies, Principles of Marketing, Language, median Society, Principles of Public Relations, and Professional Communication for Employability. The second year develops investigative and technical abilities via Research Methods, Professional Copywriting, and Political Communication, alongside optional choices like Advanced Interpersonal Communication, Communication in Groups & Teams, Student exchange programme, and Digital Communication. The final year covers advanced topics including Organisational Communication, Professional Public Relations, Political Lobbying, and Research Practice. Optional modules in the final year allow specialisation in areas such as Rethinking Communication, Communication & Social Justice, Reading the Brand, and Artificial Intelligence in Communication Practice.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: BBC Applicants can satisfy the requirement for the A level grade C by substituting a combination of alternative qualifications recognised by the University.
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What students say
Based on about 8 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 71%
- Learning opportunities: 71%
- Assessment and feedback: 69%
- Academic support: 82%
- Organisation and management: 57%
- Learning resources: 75%
- Student voice: 58%
Do students stay on the course?
Based on about 30 students who started
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 5 graduates who answered (a small group: a rough guide only)
- Working: 90%
Most common jobs
- Media Professionals: 25%
- Administrative occupations: 20%
- Sales occupations: 20%
- Business and public service associate professionals: 20%
- Managers, directors and senior officials: 10%
Who gets in
Based on about 55 students who started
- A levels: 95%
- Other qualifications: 4%
- No formal qualifications: 2%
Accreditation & quality ratings
- Recognised by the Chartered Institute of Public Relations (CIPR).
Modules
- Social Psychology of Communication
- Interpersonal Communication: Skills and Strategies
- Principles of Marketing
- Language, median Society
- Principles of Public Relations
- Professional Communication for Employability
- Research Methods
- Professional Copywriting
- Political Communication
- Advanced Interpersonal Communication
- Communication in Groups & Teams
- Student exchange programme
- Digital Communication
- Work Placement
- International Academic Studies
- Organisational Communication
- Professional Public Relations
- Political Lobbying
- Research Practice
- Rethinking Communication
- Communication & Social Justice
- Reading the Brand
- Artificial Intelligence in Communication Practice
Questions about this course
What do graduates of BSc Communication Management and Public Relations at Ulster University do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Communication Management and Public Relations at Ulster University?
71% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Communication Management and Public Relations at Ulster University?
The typical offer is BBC at A level. The average entrant had 118 UCAS points.
Is BSc Communication Management and Public Relations at Ulster University accredited?
Yes. Recognised by the Chartered Institute of Public Relations (CIPR).
Does BSc Communication Management and Public Relations at Ulster University include a placement year or year abroad?
The course has a compulsory placement year and an optional year abroad.
How many students continue on BSc Communication Management and Public Relations at Ulster University?
85% of students continued into their second year, and 15% left higher education.