BSc Communication, Advertising and Marketing
About this course
BSc (Hons) Communication, Advertising and Marketing is a four-year undergraduate degree examining the theory and practice of promotional industries through communication frameworks. Core topics include Data Analysis, Research Methods, Marketing, Communication & Writing, Critical & Analytical Thinking, and Ethics & Professional Practice. Students complete a compulsory placement year and have the option to undertake a year abroad. The first year covers core foundations through Interpersonal Communication: Skills and Strategies, Principles of Marketing, Advertising, Consumer Behaviour, Principles of Public Relations, and Professional Communication for Employability. The second year advances these concepts through Advanced Interpersonal Communication, Research Methods, Professional Copywriting, Digital Communication, Principles of Graphic Design, and Marketing Management in Practice, with an optional student exchange programme available. The final year explores advanced professional practice through Organisational Communication, Advanced Advertising, Research Practice, and Global Marketing. Optional modules allow students to focus on areas such as artificial intelligence applications, social justice, and brand analysis.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB
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What students say
Based on about 85 final-year students who answered, across similar courses at this university
- Teaching on my course: 82%
- Learning opportunities: 85%
- Assessment and feedback: 82%
- Academic support: 89%
- Organisation and management: 84%
- Learning resources: 92%
- Student voice: 81%
Do students stay on the course?
Based on about 60 students who started
- Continued on course: 92%
- Gained a higher qualification: 2%
- Left higher education: 3%
- Moved to a lower qualification: 3%
Who gets in
Based on about 50 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- Recognised by the Chartered Institute of Public Relations (CIPR).
Modules
- Interpersonal Communication: Skills and Strategies
- Principles of Marketing
- Advertising
- Consumer Behaviour
- Principles of Public Relations
- Professional Communication for Employability
- Advanced Interpersonal Communication
- Research Methods
- Professional Copywriting
- Digital Communication
- Principles of Graphic Design
- Marketing Management in Practice
- Student exchange programme
- Work Placement
- International Academic Studies
- Organisational Communication
- Advanced Advertising
- Research Practice
- Global Marketing
- Rethinking Communication
- Communication & Social Justice
- Reading the Brand
- Artificial Intelligence in Communication Practice
Questions about this course
Are students happy with the teaching on BSc Communication, Advertising and Marketing at Ulster University?
82% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Communication, Advertising and Marketing at Ulster University?
The typical offer is AAB at A level. The average entrant had 150 UCAS points.
Is BSc Communication, Advertising and Marketing at Ulster University accredited?
Yes. Recognised by the Chartered Institute of Public Relations (CIPR).
Does BSc Communication, Advertising and Marketing at Ulster University include a placement year or year abroad?
The course has a compulsory placement year and an optional year abroad.
How many students continue on BSc Communication, Advertising and Marketing at Ulster University?
92% of students continued into their second year, and 3% left higher education.