BSc Business Studies with Pathways
About this course
BSc (Hons) in Business, combining management, finance and marketing disciplines. Core topics include Accounting, Marketing, Project Management, Data Analysis, Statistics, and Ethics & Professional Practice. From year 2, students choose one of six specialist pathways: Accounting, Data Analytics, Enterprise, Human Resource Management, Marketing, or Sustainability. A paid placement year is available in the third year, and there are opportunities to study abroad.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 23 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 79%
- Learning opportunities: 79%
- Assessment and feedback: 83%
- Academic support: 88%
- Organisation and management: 71%
- Learning resources: 89%
- Student voice: 79%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 75%
- Gained a higher qualification: 10%
- Left higher education: 15%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 70%
- Access course: 5%
- Other HE qualification: 25%
Modules
- Global Business Environment
- Fundamentals of Human Resource Management
- Organisations and Management
- Professional and Academic Skills
- Principles of Marketing
- Introduction to Financial Accounting
- Introduction to Accounting and Finance
- Financial Accounting I
- Global Economics and Finance
- Digital Transformation
- Global Strategy and Management
- Professional Skills Development
- Management Accounting
- Management Information Systems
- Contemporary Issues in Human Resource Management
- Data Analytics for Business
- Applied Global Project
- Business Innovation Concepts and Practices
- Introduction to Sustainability
- Sustainable Challenges
- Managing People Across Cultures
- Business Law
- Marketing Management
- Consumer Behaviour
- Sustainability Reporting and Governance
- Global Trade Management
- Contemporary Issues and Trends in Global Business
- Leadership and People
- Diploma in Professional Practice
- Business Ethics and Sustainability
- Progressing Towards Sustainable Industry
- Business Venture Creation
- Study Abroad
- Managing and Leading People
- Strategic Human Resource Management
- Enterprise Placement Year
- Consumer Insights
- Managing Financial Performance
- Financial Accounting II
- Entrepreneurial Business Solutions
- Digital Customer Experience
- Global Marketing
- Business Intelligence
Questions about this course
Are students happy with the teaching on BSc Business Studies with Pathways at Ulster University?
79% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Studies with Pathways at Ulster University?
The typical offer is CCC at A level. The average entrant had 129 UCAS points.
Does BSc Business Studies with Pathways at Ulster University include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Business Studies with Pathways at Ulster University?
75% of students continued into their second year, and 15% left higher education.