BSc Marketing
About this course
BSc (Hons) Marketing, a practice-oriented programme integrating marketing theory with real-world application. Core topics include Data Analysis, Statistics, Research Methods, Accounting, Legal Analysis, and Artificial Intelligence & Machine Learning. The course holds professional accreditation from the Chartered Institute of Marketing and offers an optional internship placement at Level 5. A final-year Applied Project allows students to choose between an independent dissertation or a marketing consultancy report.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points You will need one of the following: 112 UCAS points (standard offer), or 96 UCAS points (contextual offer) Read more about contextual offer eligibility. Points must come from a Level 3 qualification listed on the UCAS tariff calculator. Accepted qualifications We accept: A Levels in at least two subjects BTEC Extended Diploma – DMM (standard) / MMM (contextual) BTEC Diploma – D*D* (standard) / DD (contextual) Access to HE Diploma T Levels International Baccalaureate – 24 points including a minimum of 15 points at Higher Level We also welcome applications from students who are taking Level 3 or higher qualifications not on the UCAS tariff calculator. These are assessed on a case-by-case basis. Additional requirements You will also need: GCSE English Grade 4/C or Level 2 Functional Skills in English GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics International qualifications We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit our International page for full details.
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 20 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 99%
- Learning opportunities: 97%
- Assessment and feedback: 93%
- Academic support: 92%
- Organisation and management: 92%
- Learning resources: 91%
- Student voice: 91%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 80%
- Left higher education: 15%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Unemployed: 10%
Most common jobs
- Managers, directors and senior officials: 20%
- Business and public service associate professionals: 20%
- Teaching and Childcare Support Occupation: 10%
- Sales occupations: 10%
- Information Technology Professionals: 10%
- Find their work meaningful: 70%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 75%
Where graduates work (5 years on)
Based on about 395 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 12%
- London: 76%
- South East: 6%
- South West: 1%
- Wales: 1%
Who gets in
Based on about 40 students who started
- A levels: 95%
- Other HE qualification: 5%
Accreditation & quality ratings
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Mental Wealth and Professional Fitness
- Skills for Business Innovation and Enterprise
- Business, Innovation and Enterprise Analytical Skills
- Media and Communication Skills
- Business, Enterprise and Finance in Practice
- Mental Wealth & Professional Fitness: Embarking on professional development
- Data and AI
- Essentials of Accounting and Finance
- People, Organisation and Law
- Marketing Essentials
- Essentials of Economics
- Mental Wealth and Professional Fitness. Exploring Professional Development & Career Planning
- Sustainability and Ethics
- Marketing Communications
- Consumer Behaviour, Theory and Practices
- Analytical Marketing Skills
- Digital Marketing Strategies
- Internship Work Based Learning
- Contemporary Marketing Practices
- Strategic Brand Management
- Strategic Social Media Marketing
- Applied Project
- Mental Wealth & Professional Fitness: Preparing the Future Graduate
- Enterprise – Value Creation
Questions about this course
How much do graduates of BSc Marketing at University of East London earn?
The median salary is £29,000 after 15 months, £22,500 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £21,500 and £34,500. The £28,500 median after five years is £3,000 less than the UK median for Marketing.
What do graduates of BSc Marketing at University of East London do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at University of East London?
99% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at University of East London?
The typical offer is 24 points in the IB. The average entrant had 96 UCAS points.
Is BSc Marketing at University of East London accredited?
Yes. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Does BSc Marketing at University of East London include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Marketing at University of East London?
80% of students continued into their second year, and 15% left higher education.