BA Sport Business Management
About this course
BSc (Hons) International Tourism Management, combining tourism with sport and events business. Core topics include Data Analysis, Statistics, Marketing, Project Management, Artificial Intelligence & Machine Learning, and Design & Creative Practice. An internship module provides industry experience through volunteering and short placements. The final-year Applied Research Project can be completed as a traditional dissertation or a consultancy project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
UCAS tariff points You will need one of the following: 112 UCAS points (standard offer), or 96 UCAS points (contextual offer) Read more about contextual offer eligibility. Points must come from a Level 3 qualification listed on the UCAS tariff calculator. Accepted qualifications We accept: A Levels in at least two subjects BTEC Extended Diploma – DMM (standard) / MMM (contextual) BTEC Diploma – D*D* (standard) / DD (contextual) International Baccalaureate – 24 points including a minimum of 15 points at Higher Level We also welcome applications from students who are taking Level 3 or higher qualifications not on the UCAS tariff calculator. These are assessed on a case-by-case basis. Additional requirements You will also need: GCSE English Grade 4/C or Level 2 Functional Skills in English GCSE Mathematics Grade 4/C or Level 2 Functional Skills in Mathematics International qualifications We accept a wide range of European and international qualifications in addition to A-levels, the International Baccalaureate and BTEC qualifications. Please visit our International page for full details.
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What students say
Based on about 8 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 93%
- Learning opportunities: 100%
- Assessment and feedback: 96%
- Academic support: 91%
- Organisation and management: 82%
- Learning resources: 100%
- Student voice: 85%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 50%
- Left higher education: 30%
- Moved to a lower qualification: 20%
What graduates do next
Based on about 7 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 60%
- Working and studying: 10%
- Further study: 10%
- Unemployed: 10%
Most common jobs
- Leisure, travel and related personal service occupations: 15%
- Sales occupations: 15%
- Process, plant and machine operatives: 15%
- Business and public service associate professionals: 10%
- Media Professionals: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 35%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 395 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 1%
- West Midlands: 1%
- East of England: 12%
- London: 76%
- South East: 6%
- South West: 1%
- Wales: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 90%
- Foundation course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Mental Wealth & Professional Fitness: Embarking on Professional Development
- The Global Sport Business Environment
- Data and AI
- Managing People and Performance in Sports Business Sectors
- Service and Experience Marketing
- Sport Economics and Finance
- Mental Wealth & Professional Fitness: Exploring Professional Development and Career Planning
- Leadership in Sport
- Sustainability and Ethics
- Sports Governance
- The Sport Consumer
- Enterprise – Problem Solving
- Celebration, Ritual and Culture in the Events Industry
- Principles of Event Theming and Design
- Destination Marketing
- Tourism, Globalisation and Business Strategy
- Hospitality Operations
- Professional Development in Practice - Internship
- Mental Wealth & Professional Fitness: Preparing the Future Graduate
- Sport and Event Tourism
- Enterprise – Value Creation
- Live Event Production
- Sport and the Digital Landscape
- Applied Research Project
Questions about this course
How much do graduates of BA Sport Business Management at University of East London earn?
The median salary is £29,000 after 15 months, £22,500 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £21,500 and £34,500. The £28,500 median after five years is £2,000 more than the UK median for Tourism, transport and travel.
What do graduates of BA Sport Business Management at University of East London do next?
75% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Sport Business Management at University of East London?
93% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Sport Business Management at University of East London?
The typical offer is 24 points in the IB. The average entrant had 85 UCAS points.
Does BA Sport Business Management at University of East London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Sport Business Management at University of East London?
50% of students continued into their second year, and 30% left higher education.