BA Marketing and Management
About this course
BA (Hons) in Marketing and Business and Management. Core topics include Marketing, Accounting, Research Methods, Project Management, Entrepreneurship, and Artificial Intelligence & Machine Learning. The programme is based at Norwich Business School and includes an Applied Business Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 22 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 93%
- Assessment and feedback: 90%
- Academic support: 95%
- Organisation and management: 95%
- Learning resources: 96%
- Student voice: 93%
Do students stay on the course?
Based on about 40 students who started
- Continued on course: 75%
- Left higher education: 20%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 15 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 10%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 65%
- Administrative occupations: 10%
- Finance Professionals: 5%
- Elementary occupations: 5%
- Business, Research and Administrative Professionals: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 85%
- Use what they learnt on the course: 70%
Where graduates work (5 years on)
Based on about 85 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 2%
- East Midlands: 3%
- West Midlands: 3%
- East of England: 53%
- London: 22%
- South East: 14%
- South West: 1%
Who gets in
Based on about 35 students who started
- A levels: 70%
- Baccalaureate: 5%
- Access course: 5%
- Foundation course: 5%
- Other HE qualification: 5%
- No formal qualifications: 15%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- INTRODUCTION TO ACCOUNTING AND FINANCE
- UNDERSTANDING THE BUSINESS ENVIRONMENT
- MANAGEMENT AND ORGANISATIONS
- APPLIED BUSINESS PROJECT
- MANAGING DATA IN A DIGITAL WORLD
- PRINCIPLES OF MARKETING
- MARKETING COMMUNICATIONS
- STRATEGIC AWARENESS AND ANALYSIS
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- MANAGING PEOPLE
- MEDIA REPRESENTATION IN A GLOBAL CONTEXT
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- SOCIAL MEDIA MARKETING
- EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- ECONOMICS FOR BUSINESS
- BEGINNERS' SPANISH I - A1 CEFR
- INTERNATIONAL BUSINESS
- DIGITAL MEDIA AND SOCIETY
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- APPLIED PSYCHOLOGICAL SCIENCES
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BEGINNERS' ARABIC II
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- BUSINESS ETHICS
- DIGITAL MARKETING
- BEGINNERS' ITALIAN II - A2 CEFR
- PRACTICAL LAW FOR MANAGERS
- DEVELOPING TALENT
- BEGINNERS' SPANISH II - A2 CEFR
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- OPERATIONS STRATEGY AND MANAGEMENT
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT
- CONSUMERS MARKETS CULTURES
- STRATEGIC MANAGEMENT
- STRATEGIC BRAND MANAGEMENT
- APPLIED PSYCHOLOGICAL SCIENCES
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BUSINESS TO BUSINESS MARKETING IN ACTION
- BEGINNERS' ARABIC II
- RESPONSIBLE BUSINESS REGULATION: HOW TO COMPETE AND TRADE FAIRLY
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- GLOBALISATION AND PEOPLE MANAGEMENT
- ARTIFICIAL INTELLIGENCE FOR BUSINESS
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- CRITICAL ISSUES IN PROJECT MANAGEMENT
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- CASES IN INTERNATIONAL BUSINESS
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- ENTREPRENEURSHIP AND ENTERPRISE CREATION
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- OPERATIONS STRATEGY AND MANAGEMENT
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- SOCIAL MEDIA MARKETING
- CORPORATE SUSTAINABILITY: MARKETING, MANAGEMENT AND NET-ZERO
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- THE DYNAMIC ORGANISATION:PRACTICING ORGANISATIONAL DEVELOPMENT
- BEGINNERS' SPANISH I - A1 CEFR
- MARKET RESEARCH
- MANAGEMENT CONSULTING AND DEVELOPMENT
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- FINAL YEAR PROJECT/DISSERTATION
Questions about this course
How much do graduates of BA Marketing and Management at University of East Anglia earn?
The median salary is £29,000 after 15 months, £28,000 after 3 years, £37,000 after 5 years. After five years the middle half of graduates earn between £28,000 and £46,000. The £37,000 median after five years is £5,500 more than the UK median for Marketing.
What do graduates of BA Marketing and Management at University of East Anglia do next?
80% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing and Management at University of East Anglia?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing and Management at University of East Anglia?
The typical offer is ABB at A level. The average entrant had 128 UCAS points.
Is BA Marketing and Management at University of East Anglia accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BA Marketing and Management at University of East Anglia?
75% of students continued into their second year, and 20% left higher education.