BA Digital Marketing and Strategy
About this course
BA (Hons) in Marketing. Core topics include Marketing, Accounting, Digital Marketing, Social Media Marketing, Project Management, and Artificial Intelligence & Machine Learning. The course offers optional language study at beginner or intermediate level, including French, German, Japanese, Arabic, Chinese, Russian, Spanish, and British Sign Language.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
What students say
Based on about 30 final-year students who answered, across similar courses at this university
- Teaching on my course: 88%
- Learning opportunities: 91%
- Assessment and feedback: 88%
- Academic support: 92%
- Organisation and management: 92%
- Learning resources: 95%
- Student voice: 86%
Do students stay on the course?
Based on about 35 students who started, across similar courses at this university
- Continued on course: 85%
- Left higher education: 10%
- Moved to a lower qualification: 5%
What graduates do next
Based on about 9 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 5%
- Further study: 5%
- Unemployed: 15%
Most common jobs
- Business and public service associate professionals: 65%
- Administrative occupations: 10%
- Elementary occupations: 10%
- Finance Professionals: 5%
- Business, Research and Administrative Professionals: 5%
- Find their work meaningful: 80%
- Feel on track for their future plans: 80%
- Use what they learnt on the course: 55%
Where graduates work (5 years on)
Based on about 20 graduates, across similar courses at this university (a small group: a rough guide only)
- Yorkshire and the Humber: 5%
- East Midlands: 5%
- East of England: 55%
- London: 20%
- South East: 15%
- South West: 5%
Who gets in
Based on about 150 students who started, across similar courses at this university
- A levels: 34%
- Baccalaureate: 1%
- Other HE qualification: 40%
- No formal qualifications: 24%
Accreditation & quality ratings
- Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- INTRODUCTION TO ACCOUNTING AND FINANCE
- MANAGEMENT AND ORGANISATIONS
- UNDERSTANDING THE BUSINESS ENVIRONMENT
- APPLIED BUSINESS PROJECT
- MANAGING DATA IN A DIGITAL WORLD
- PRINCIPLES OF MARKETING
- SOCIAL MEDIA MARKETING
- DIGITAL MARKETING
- STRATEGIC AWARENESS AND ANALYSIS
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- MANAGING PEOPLE
- MEDIA REPRESENTATION IN A GLOBAL CONTEXT
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- EMPLOYABILITY, CREATIVITY AND PERSONAL DEVELOPMENT
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- MARKETING COMMUNICATIONS
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- ECONOMICS FOR BUSINESS
- BEGINNERS' SPANISH I - A1 CEFR
- INTERNATIONAL BUSINESS
- DIGITAL MEDIA AND SOCIETY
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BEGINNERS' ARABIC II
- BEGINNERS' FRENCH II - A2 CEFR
- MEDIA, GLOBALISATION AND CULTURE
- BEGINNERS RUSSIAN I (SPRING START)
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- INTERMEDIATE GERMAN II - B1 CEFR
- DIGITAL MEDIA: CONCEPTS, TECHNOLOGIES & CULTURES
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- THE MEDIA AND IDENTITY
- STRATEGIC MANAGEMENT
- FINAL YEAR PROJECT/DISSERTATION
- INTERMEDIATE FRENCH I - A2+ CEFR
- INTERMEDIATE GERMAN I - A2 CEFR
- BEGINNERS' JAPANESE I
- BEGINNERS' ARABIC I
- INTRODUCTION TO BRITISH SIGN LANGUAGE I
- BEGINNERS' CHINESE I
- BEGINNERS' FRENCH I - A1 CEFR
- BEGINNERS' RUSSIAN I - A1 CEFR
- BEGINNERS' GERMAN I - A1.1 CEFR
- CONSUMERS MARKETS CULTURES
- BEGINNERS' SPANISH I - A1 CEFR
- MARKET RESEARCH
- BEGINNERS' ITALIAN I - A1 CEFR
- ADVANCED ENGLISH I
- INTERMEDIATE SPANISH I - A2+ CEFR
- BEGINNERS' FRENCH I - A1 CEFR (SPRING START)
- BUSINESS TO BUSINESS MARKETING IN ACTION
- BEGINNERS' ARABIC II
- RESPONSIBLE BUSINESS REGULATION: HOW TO COMPETE AND TRADE FAIRLY
- BEGINNERS' FRENCH II - A2 CEFR
- BEGINNERS RUSSIAN I (SPRING START)
- STRATEGIC BRAND MANAGEMENT
- CELEBRITY: FROM STARS TO INFLUENCERS
- BEGINNERS' ITALIAN II - A2 CEFR
- BEGINNERS' SPANISH II - A2 CEFR
- ARTIFICIAL INTELLIGENCE FOR BUSINESS
- BEGINNERS' GERMAN I (SPRING START) - A1 CEFR
- CRITICAL ISSUES IN PROJECT MANAGEMENT
- RETAIL MARKETING AND MANAGEMENT
- ADVANCED ENGLISH II - B2 CEFR
- BEGINNERS' JAPANESE II
- CASES IN INTERNATIONAL BUSINESS
- BEGINNERS' ARABIC I (SPRING START)
- BEGINNERS' RUSSIAN II - A2 CEFR
- INTRODUCTION TO BRITISH SIGN LANGUAGE II
- ACTIVIST CAMPAIGNING
- INTERMEDIATE GERMAN II - B1 CEFR
- BEGINNERS' JAPANESE I (SPRING START)
- INTERMEDIATE FRENCH II - B1 CEFR
- ENTREPRENEURSHIP AND ENTERPRISE CREATION
- INTRODUCTION TO BRITISH SIGN LANGUAGE I (SPRING START)
- BEGINNERS' SPANISH I - A1 CEFR (SPRING START)
- INTERMEDIATE SPANISH II B1 CEFR
- BEGINNERS' GERMAN II - A1.2 CEFR
- BEGINNERS' CHINESE II
- PRINCIPLES OF PROJECT MANAGEMENT
Questions about this course
How much do graduates of BA Digital Marketing and Strategy at University of East Anglia earn?
The median salary is £27,500 after 15 months, £28,000 after 3 years, £38,500 after 5 years. After five years the middle half of graduates earn between £34,500 and £46,500. The £38,500 median after five years is £7,000 more than the UK median for Marketing.
What do graduates of BA Digital Marketing and Strategy at University of East Anglia do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing and Strategy at University of East Anglia?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing and Strategy at University of East Anglia?
The typical offer is ABB at A level. The average entrant had 122 UCAS points.
Is BA Digital Marketing and Strategy at University of East Anglia accredited?
Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
How many students continue on BA Digital Marketing and Strategy at University of East Anglia?
85% of students continued into their second year, and 10% left higher education.