BSc Digital Marketing
About this course
BSc (Hons) in Digital Marketing, a marketing degree centred on digital content creation, campaign strategy and consumer insight. Core topics include Data Analysis, Project Management, Marketing, Critical & Analytical Thinking, and Artificial Intelligence & Machine Learning. Students can choose to undertake an optional placement year. The first year covers foundational concepts through compulsory modules such as Digital Content Development, Digital Marketing Insights, Discovering Marketing, and Social Enterprise Challenge. The second year progresses to advanced methods with AI and Data for Marketing, Business Solutions Lab, Impactful Digital Campaigns, and Navigating Complexity in Marketing. The final year focuses on strategic application with compulsory modules including Branding and Neuromarketing and Leading the Future in Strategic Marketing. Optional modules allow specialisation in areas such as business research, enterprise, leadership, and venture creation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
104 - 112 points at A2 BTEC Extended Diploma: DMM BTEC Diploma: D*D-D*D* Pass Access Course: 104 - 112 Points International Baccalaureate Diploma: Pass including 104 - 112 points from Higher Level subjects T Level: M IELTS: grade 6.0 with no subscore lower than 5.5 GCSEs: 5 at grade C/4 including Maths and English or equivalent
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What students say
Based on about 17 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 91%
- Learning opportunities: 86%
- Assessment and feedback: 82%
- Academic support: 86%
- Organisation and management: 84%
- Learning resources: 90%
- Student voice: 81%
Do students stay on the course?
Based on about 20 students who started, across similar courses at this university (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 18 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 5%
- Further study: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 40%
- Administrative occupations: 10%
- Business, Research and Administrative Professionals: 10%
- Elementary occupations: 5%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 3%
- North West: 74%
- Yorkshire and the Humber: 6%
- East Midlands: 4%
- West Midlands: 4%
- London: 2%
- South East: 8%
- Scotland: 1%
Who gets in
Based on about 15 students who started, across similar courses at this university (a small group: a rough guide only)
- A levels: 90%
- A degree: 5%
- Other HE qualification: 5%
- No formal qualifications: 5%
Accreditation & quality ratings
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
- Accredited by the Chartered Management Institute (CMI).
TEF 2023 (whole university): Silver overall, Bronze for student experience, Silver for student outcomes.
Modules
- Digital Content Development
- Digital Marketing Insights
- Discovering Marketing
- Social Enterprise Challenge
- AI and Data for Marketing
- Business Solutions Lab
- Impactful Digital Campaigns
- Navigating Complexity in Marketing
- Branding and Neuromarketing
- Leading the Future in Strategic Marketing
- Innovations and Insights: Your Business Research
- Pioneers and Entrepreneurs: Your Business Enterprise
- Preparing for Leadership
- Preparing for the Future of Business
- Preparing for Venture Creation
Questions about this course
How much do graduates of BSc Digital Marketing at University of Lancashire earn?
The median salary is £25,000 after 15 months, £22,500 after 3 years, £28,500 after 5 years. After five years the middle half of graduates earn between £19,500 and £34,500.
What do graduates of BSc Digital Marketing at University of Lancashire do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Digital Marketing at University of Lancashire?
91% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Digital Marketing at University of Lancashire?
The average entrant had 122 UCAS points.
Is BSc Digital Marketing at University of Lancashire accredited?
Yes. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work. Accredited by the Chartered Management Institute (CMI).
Does BSc Digital Marketing at University of Lancashire include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BSc Digital Marketing at University of Lancashire?
90% of students continued into their second year, and 10% left higher education.