BA Digital Marketing & Social Media
University for the Creative Arts
About this course
BA (Hons) Digital Marketing & Social Media, a marketing degree focused on digital communication, strategic social media, and campaign management. Core topics include Research Methods, Marketing, and Ethics & Professional Practice. Students have the option to undertake a year abroad. The first year introduces foundational marketing concepts, consumer behaviour, and campaign management through modules such as Foundations of Marketing, Career Catalyst: Skills & Capability, Understanding Consumers and Audiences, and Campaign Management. The second year examines content creation, brand storytelling, and data technology, featuring modules like Principles of Content Creation, Career Catalyst: Communities & Influence, Brand Storytelling and Narrative, and Branding, Marketing and Data Technology. The final year culminates in an independent Major Project alongside modules such as Creative Business Futures and Career Catalyst: Futures & Direction.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
These courses don't require a portfolio but, if you're UK-based and you receive an offer, we'd still like to meet you at an Applicant Day. Further information will be provided once you have applied. UCAS applicants should also check our UCAS personal statement guide for marketing applicants . The standard entry requirements* for these courses are one of the following: 112 UCAS tariff points, see accepted qualifications; Pass at Foundation Diploma in Art & Design (Level 3 or 4); Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma; Merit at UAL Extended Diploma; 112 UCAS tariff points from an accredited Access to Higher Education Diploma in appropriate subject; 27 total points in the International Baccalaureate Diploma Program with at least 15 IB points at Higher Level (HL), see more information about IB entry requirements . And four GCSE passes at grade 9-4/A*-C including English (or Functional Skills English/Key Skills Communication Level 2). Other relevant and equivalent Level 3 UK and international qualifications are considered on an individual basis, and we encourage students from diverse educational backgrounds to apply.
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What students say
Based on about 14 final-year students who answered, across similar courses at this university (a small group: a rough guide only)
- Teaching on my course: 75%
- Learning opportunities: 84%
- Assessment and feedback: 78%
- Academic support: 88%
- Organisation and management: 45%
- Learning resources: 83%
- Student voice: 57%
Do students stay on the course?
Based on about 50 students who started, across similar courses at this university
- Continued on course: 70%
- Gained a higher qualification: 5%
- Left higher education: 25%
What graduates do next
Based on about 20 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Working and studying: 5%
- Further study: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 30%
- Media Professionals: 15%
- Sales occupations: 10%
- Administrative occupations: 5%
- Managers, directors and senior officials: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 55%
Who gets in
Based on about 40 students who started, across similar courses at this university
- A levels: 50%
- A degree: 5%
- Other HE qualification: 5%
- Other qualifications: 30%
- No formal qualifications: 10%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Foundations of Marketing
- Career Catalyst: Skills & Capability
- Understanding Consumers and Audiences
- Campaign Management
- Principles of Content Creation
- Career Catalyst: Communities & Influence
- Brand Storytelling and Narrative
- Branding, Marketing and Data Technology
- Creative Business Futures
- Career Catalyst: Futures & Direction
- Major Project
Questions about this course
How much do graduates of BA Digital Marketing & Social Media at University for the Creative Arts earn?
The median salary is £25,000 after 15 months. After fifteen months the middle half of graduates earn between £24,000 and £28,000. The £25,000 median after fifteen months is £2,000 less than the UK median for Marketing.
What do graduates of BA Digital Marketing & Social Media at University for the Creative Arts do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Digital Marketing & Social Media at University for the Creative Arts?
75% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Digital Marketing & Social Media at University for the Creative Arts?
The typical offer is 27 points in the IB. The average entrant had 114 UCAS points.
Does BA Digital Marketing & Social Media at University for the Creative Arts include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BA Digital Marketing & Social Media at University for the Creative Arts?
70% of students continued into their second year, and 25% left higher education.