BA Public Relations
About this course
BA (Hons) in Fashion communication. Core topics include Data Analysis, Research Methods, Communication & Writing, and Design & Creative Practice. The curriculum concludes with a final major project focusing on public relations solutions and client pitches.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as follows: 104 UCAS tariff points which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences) Distinction at Foundation Diploma in Art & Design (Level 3 or 4) Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Business/ Business Studies, IT & Computing, Media) Merit at UAL Extended Diploma Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences) OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C) including English.
See the highest paying Media & Journalism degrees in the UK →
What students say
Based on about 19 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 85%
- Learning opportunities: 88%
- Assessment and feedback: 91%
- Academic support: 96%
- Organisation and management: 91%
- Learning resources: 88%
- Student voice: 91%
Do students stay on the course?
Based on about 35 students who started
- Continued on course: 90%
- Left higher education: 10%
Where graduates work (5 years on)
Based on about 75 graduates, across similar courses at this university
- North West: 5%
- East Midlands: 5%
- West Midlands: 5%
- East of England: 5%
- London: 64%
- South East: 10%
- South West: 5%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 85%
- Baccalaureate: 5%
- Other HE qualification: 10%
Accreditation & quality ratings
- Recognised by the Chartered Institute of Public Relations (CIPR).
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Silver for student outcomes.
Modules
- Introduction to Public Relations
- Content for Creative Communication
- Sustainable Strategic Communication
- Media, Communications and Culture
- Platforms and Social Media
- Media Strategy: Messaging and Influencing
- Professional Industry Practice
- Global Media Businesses, Practices and Cultures
- Reputation Management: Issues, Risks and Crisis
- Communication Research Methods
- Persuasion and Public Opinion
- Level 5 Option Unit
- Research Project
- Final Major Project
- Creative Futures
- Level 6 Option Unit
Questions about this course
How much do graduates of BA Public Relations at University of the Arts London earn?
The median salary is £23,500 after 3 years, £30,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £38,000. The £30,500 median after five years is £500 more than the UK median for Publicity studies.
Are students happy with the teaching on BA Public Relations at University of the Arts London?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Public Relations at University of the Arts London?
The typical offer is 24 points in the IB. The average entrant had 110 UCAS points.
Is BA Public Relations at University of the Arts London accredited?
Yes. Recognised by the Chartered Institute of Public Relations (CIPR).
Does BA Public Relations at University of the Arts London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Public Relations at University of the Arts London?
90% of students continued into their second year, and 10% left higher education.