BA Marketing Communications
About this course
BA (Hons) Marketing Communications, a business and management degree centred on strategic campaign planning, brand management, and creative media practices. Core topics include Marketing, Human Behaviour, Data Analysis, Research Methods, and Design & Creative Practice. Students can optionally undertake a year-long Diploma in Professional Studies, a Diploma in Creative Computing, or a Diploma in Storytelling between the second and final years. During the first year, studies focus on foundational principles through modules such as Introduction to Marketing Communications, Content for Creative Communication, Applied Marketing and Campaign Planning, and Data Insight and Consumer Behaviour. The second year advances into specialized industry applications with modules including Building Brands, Professional Industry Practice, Global Media Businesses, Practices and Cultures, and Digital Strategy, alongside option units. The final year consolidates learning through the Industry Research Project and the Final Major Project, complemented by modules such as Creative Futures and Level 6 option units.
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Entry requirements
104 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Distinction at Foundation Diploma in Art & Design (Level 3 or 4). Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, IT & Computing, Media). Merit at UAL Extended Diploma. Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences). OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C) including English and Maths. If you do not meet these entry requirements but your application demonstrates additional strengths and alternative relevant experience, you may still be considered. This could include: substantial related academic or work experience, which could be considered equivalent to the minimum entry requirements a strong academic or other professional reference in conjunction with the above. Each application will be considered on its own merit. We cannot guarantee an offer in each case.
Modules
- Introduction to Marketing Communications
- Content for Creative Communication
- Applied Marketing and Campaign Planning
- Data Insight and Consumer Behaviour
- Marketing, Advertising and PR
- Platforms and Social Media
- Building Brands
- Professional Industry Practice
- Global Media Businesses, Practices and Cultures
- Digital Strategy
- Researching Marketing and Communications
- Level 5 Option Unit
- Industry Research Project
- Level 6 Option Unit
- Final Major Project
- Creative Futures
- Diploma in Professional Studies (DPS) (Optional)
- Diploma in Creative Computing (Optional)
- Diploma in Storytelling (Optional)
Questions about this course
What grades do I need for BA Marketing Communications at University of the Arts London?
The typical offer is 24 points in the IB.