BA Interaction Design
About this course
BA (Hons) Interaction Design is a design degree exploring the relationships between people, interfaces, experiences, and systems across digital and physical environments. Core topics include Programming, Research Methods, Project Management, Critical & Analytical Thinking, Ethics & Professional Practice, and Design & Creative Practice. Students undertake independent project work culminating in a major studio project during the final year. The first year introduces fundamental concepts through modules such as Unit 1A: Introduction to Interaction Design, Unit 1B: Exploration and Play, Unit 2A: High Tech, Low Tech, No Tech, and Unit 2B: Responsible Design, focusing on practical workshops and responsible design principles. The second year continues with Unit 3A: Desire Lines and Affordance, Unit 3B: Professional Practices, and Unit 4B: Design Cultures, while offering three distinct specialism pathways: ID: Creative Technology – Pathway Unit, ID: UX - Pathway Unit, and ID: Systems and Services – Pathway Unit. The third year centres on self-directed study and independent research through compulsory modules including Unit 5A: Self-Initiated Research Project (40 credits) - All Pathways, Unit 5B: Minor Studio Project (20 credits) (Unit 5B) - All Pathways, and Unit 6A: Major Studio Project (60 credits) (Unit 6) - All Pathways.
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Entry requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as follows: 80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Pass at Foundation Diploma in Art & Design (Level 3 or 4). Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing, Media). Merit at UAL Extended Diploma. Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Film and Production, Computing). OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C).
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What students say
Based on about 1,292 final-year students who answered, across similar courses at this university
- Teaching on my course: 88%
- Learning opportunities: 86%
- Assessment and feedback: 89%
- Academic support: 90%
- Organisation and management: 83%
- Learning resources: 87%
- Student voice: 84%
Do students stay on the course?
Based on about 2,240 students who started, across similar courses at this university
- Continued on course: 91%
- Left higher education: 8%
Where graduates work (5 years on)
Based on about 1,110 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 3%
- East of England: 8%
- London: 68%
- South East: 11%
- South West: 3%
- Wales: 1%
- Scotland: 1%
Who gets in
Based on about 2,440 students who started, across similar courses at this university
- A levels: 77%
- Baccalaureate: 3%
- A degree: 1%
- Other HE qualification: 18%
Accreditation & quality ratings
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Silver for student outcomes.
Modules
- Unit 1A: Introduction to Interaction Design
- Unit 1B: Exploration and Play
- Unit 2A: High Tech, Low Tech, No Tech
- Unit 2B: Responsible Design
- Unit 3A: Desire Lines and Affordance
- Unit 3B: Professional Practices
- Pathway Units (40 credits) (Unit 4A)
- Unit 4A: ID: Creative Technology – Pathway Unit
- Unit 4A: ID: UX - Pathway Unit
- Unit 4A: ID: Systems and Services – Pathway Unit
- Unit 4B: Design Cultures
- Unit 5A: Self-Initiated Research Project (40 credits) - All Pathways
- Unit 5B: Minor Studio Project (20 credits) (Unit 5B) - All Pathways
- Unit 6A: Major Studio Project (60 credits) (Unit 6) - All Pathways
Questions about this course
How much do graduates of BA Interaction Design at University of the Arts London earn?
The median salary is £23,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £21,500 and £36,000. The £29,500 median after five years is £3,500 more than the UK median for Design studies.
Are students happy with the teaching on BA Interaction Design at University of the Arts London?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Interaction Design at University of the Arts London?
The typical offer is 24 points in the IB. The average entrant had 139 UCAS points.
Does BA Interaction Design at University of the Arts London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Interaction Design at University of the Arts London?
91% of students continued into their second year, and 8% left higher education.