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BA Fashion Marketing

University of the Arts London

About this course

BA (Hons) in Marketing, focusing on the fashion industry and fundamental marketing theory. Students can choose a four-year structure that includes a placement year in industry.

Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.

Institution
University of the Arts London
Level
undergraduate
Subject
Fashion business
Duration
3-4 years
UCAS code
9K55
Median salary
£31,500 after 5 years

Entry requirements

The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology); Distinction at Foundation Diploma in Art and Design; Distinction, Merit, Merit in BTEC Extended Diploma; Merit at UAL Extended Diploma; Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma; 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification; or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma; and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

See the highest paying Business & Accounting degrees in the UK →

What students say

Based on about 72 final-year students who answered

  • Teaching on my course: 84%
  • Learning opportunities: 86%
  • Assessment and feedback: 83%
  • Academic support: 83%
  • Organisation and management: 85%
  • Learning resources: 90%
  • Student voice: 87%

Do students stay on the course?

Based on about 120 students who started

  • Continued on course: 88%
  • Left higher education: 12%

Where graduates work (5 years on)

Based on about 55 graduates, across similar courses at this university

  • North East: 2%
  • North West: 3%
  • East Midlands: 4%
  • West Midlands: 1%
  • East of England: 10%
  • London: 55%
  • South East: 19%
  • South West: 5%
  • Northern Ireland: 2%

Who gets in

Based on about 115 students who started

  • A levels: 79%
  • Baccalaureate: 8%
  • Access course: 1%
  • Other HE qualification: 12%

Accreditation & quality ratings

  • Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

TEF 2023 (whole university): Bronze overall, Bronze for student experience, Silver for student outcomes.

Questions about this course

How much do graduates of BA Fashion Marketing at University of the Arts London earn?

The median salary is £23,500 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £41,000. The £31,500 median after five years is the same as the UK median for Marketing.

Are students happy with the teaching on BA Fashion Marketing at University of the Arts London?

84% of final-year students were positive about the teaching in the National Student Survey 2025-26.

What grades do I need for BA Fashion Marketing at University of the Arts London?

The average entrant had 126 UCAS points.

Is BA Fashion Marketing at University of the Arts London accredited?

Yes. Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Does BA Fashion Marketing at University of the Arts London include a placement year or year abroad?

The course has an optional placement year.

How many students continue on BA Fashion Marketing at University of the Arts London?

88% of students continued into their second year, and 12% left higher education.