BA Fashion Marketing and Consumer Behaviour
About this course
BA (Hons) Fashion Marketing and Consumer Behaviour, an undergraduate degree centred on the commercial and psychological study of fashion markets. Core topics include Marketing, Human Behaviour, Data Analysis, Research Methods, Ethics & Professional Practice, and Global & Comparative Perspective. The course includes an optional one-year placement. The first year introduces foundational concepts through Introduction to Fashion Marketing & Consumer Behaviour. The second year covers Consumer Behaviour and Data Analysis to examine purchasing habits and behavioural economics. The final year involves independent study and research planning through Project Proposal.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications. A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology); Distinction at Foundation Diploma in Art and Design; Distinction, Merit, Merit in BTEC Extended Diploma; Merit at UAL Extended Diploma; Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma; 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification; or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma; and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.
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What students say
Based on about 172 final-year students who answered, across similar courses at this university
- Teaching on my course: 84%
- Learning opportunities: 83%
- Assessment and feedback: 86%
- Academic support: 87%
- Organisation and management: 84%
- Learning resources: 88%
- Student voice: 85%
Do students stay on the course?
Based on about 290 students who started, across similar courses at this university
- Continued on course: 90%
- Left higher education: 10%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 2%
- North West: 3%
- East Midlands: 4%
- West Midlands: 1%
- East of England: 10%
- London: 55%
- South East: 19%
- South West: 5%
- Northern Ireland: 2%
Who gets in
Based on about 65 students who started
- A levels: 73%
- Baccalaureate: 8%
- Access course: 3%
- A degree: 2%
- Other HE qualification: 15%
Accreditation & quality ratings
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Silver for student outcomes.
Modules
- Year One
- Year Two
- Final year
Questions about this course
How much do graduates of BA Fashion Marketing and Consumer Behaviour at University of the Arts London earn?
The median salary is £23,500 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £41,000. The £31,500 median after five years is £6,000 more than the UK median for Applied psychology.
Are students happy with the teaching on BA Fashion Marketing and Consumer Behaviour at University of the Arts London?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Marketing and Consumer Behaviour at University of the Arts London?
The average entrant had 129 UCAS points.
Does BA Fashion Marketing and Consumer Behaviour at University of the Arts London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Fashion Marketing and Consumer Behaviour at University of the Arts London?
90% of students continued into their second year, and 10% left higher education.