BA Design for Art Direction
About this course
BA (Hons) Design for Art Direction is a design degree focused on visual culture, editorial practice, curation, and print production. The course includes an optional placement year to gain industry experience over three academic years.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard entry requirements for this course are as follows: 80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Pass at Foundation Diploma in Art and Design (Level 3 or 4). Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT and Computing). Merit at UAL Extended Diploma. Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Computing, Marketing, Humanities and Social Sciences). OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C).
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What students say
Based on about 23 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 87%
- Learning opportunities: 85%
- Assessment and feedback: 88%
- Academic support: 84%
- Organisation and management: 80%
- Learning resources: 85%
- Student voice: 91%
Do students stay on the course?
Based on about 50 students who started
- Continued on course: 100%
Where graduates work (5 years on)
Based on about 1,110 graduates, across similar courses at this university
- North West: 2%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 3%
- East of England: 8%
- London: 68%
- South East: 11%
- South West: 3%
- Wales: 1%
- Scotland: 1%
Who gets in
Based on about 50 students who started
- A levels: 70%
- Baccalaureate: 10%
- Other HE qualification: 20%
Accreditation & quality ratings
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Silver for student outcomes.
Questions about this course
How much do graduates of BA Design for Art Direction at University of the Arts London earn?
The median salary is £23,500 after 3 years, £29,500 after 5 years. After five years the middle half of graduates earn between £21,500 and £36,000. The £29,500 median after five years is £3,500 more than the UK median for Design studies.
Are students happy with the teaching on BA Design for Art Direction at University of the Arts London?
87% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Design for Art Direction at University of the Arts London?
The typical offer is 24 points in the IB. The average entrant had 140 UCAS points.
Does BA Design for Art Direction at University of the Arts London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Design for Art Direction at University of the Arts London?
100% of students continued into their second year, and 0% left higher education.