BA Advertising
About this course
BA (Hons) in Marketing, focusing on the advertising and creative communications industries. Core topics include Data Analysis, Research Methods, Marketing, Communication & Writing, and Design & Creative Practice. Students complete a final major project involving advertising campaigns for real-life clients, alongside the option to study for an industry-accredited qualification with the Institute of Data and Marketing.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard minimum entry requirements for this course are: 104 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications: A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Distinction at Foundation Diploma in Art & Design (Level 3 or 4). Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, IT & Computing, Media). Merit at UAL Extended Diploma. Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences). OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum And 3 GCSE passes at grade 4 or above (grade A*-C)
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 28 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 84%
- Learning opportunities: 76%
- Assessment and feedback: 87%
- Academic support: 91%
- Organisation and management: 80%
- Learning resources: 85%
- Student voice: 89%
Do students stay on the course?
Based on about 65 students who started
- Continued on course: 92%
- Left higher education: 6%
- Moved to a lower qualification: 2%
Where graduates work (5 years on)
Based on about 55 graduates, across similar courses at this university
- North East: 2%
- North West: 3%
- East Midlands: 4%
- West Midlands: 1%
- East of England: 10%
- London: 55%
- South East: 19%
- South West: 5%
- Northern Ireland: 2%
Who gets in
Based on about 45 students who started
- A levels: 80%
- Baccalaureate: 10%
- Access course: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Bronze overall, Bronze for student experience, Silver for student outcomes.
Modules
- Introduction to Advertising
- Applied Advertising and Concepts
- Content for Creative Communication
- Persuasive Storytelling in Advertising
- Media, Communications and Culture
- Platforms and Social Media
- Consumer Intelligence and Brand Engagement
- Professional Industry Practice
- Global Media Businesses, Practices and Cultures
- Digital Strategy
- Communication Research Methods
- Level 5 Option Unit
- Research Project
- Final Major Project
- Creative Futures
- Level 6 Option Units
Questions about this course
How much do graduates of BA Advertising at University of the Arts London earn?
The median salary is £23,500 after 3 years, £31,500 after 5 years. After five years the middle half of graduates earn between £25,000 and £41,000. The £31,500 median after five years is the same as the UK median for Marketing.
Are students happy with the teaching on BA Advertising at University of the Arts London?
84% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Advertising at University of the Arts London?
The typical offer is 24 points in the IB. The average entrant had 133 UCAS points.
Is BA Advertising at University of the Arts London accredited?
Yes. IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BA Advertising at University of the Arts London include a placement year or year abroad?
The course has an optional placement year.
How many students continue on BA Advertising at University of the Arts London?
92% of students continued into their second year, and 6% left higher education.