BSc Marketing,
About this course
BSc in Marketing. Core topics include Research Methods, Accounting, and Entrepreneurship. The programme is CIM-accredited, a professional qualification recognised by the Chartered Institute of Marketing. The course blends research-led teaching with practice-based learning to develop practical marketing skills.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB IB: 32 points
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 38 final-year students who answered, across similar courses at this university
- Teaching on my course: 76%
- Learning opportunities: 78%
- Assessment and feedback: 74%
- Academic support: 84%
- Organisation and management: 81%
- Learning resources: 87%
- Student voice: 71%
Do students stay on the course?
Based on about 70 students who started, across similar courses at this university
- Continued on course: 83%
- Left higher education: 17%
What graduates do next
Based on about 23 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 5%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 40%
- Sales occupations: 15%
- Administrative occupations: 10%
- Managers, directors and senior officials: 10%
- Secretarial and related occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 70%
- Use what they learnt on the course: 60%
Where graduates work (5 years on)
Based on about 360 graduates, across similar courses at this university
- North West: 3%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 3%
- East of England: 2%
- London: 12%
- South East: 16%
- South West: 12%
- Wales: 50%
- Northern Ireland: 1%
Who gets in
Based on about 45 students who started, across similar courses at this university
- A levels: 95%
- Foundation course: 5%
Modules
- Accounting for Business
- People in Organisations
- Data-Driven Operations
- Rethinking Business
- Marketing in Practice
- Marketing Essentials
- Hanfodion Marchnata
- Digital Marketing
- The Customer Experience
- Marketing Research
- Business Analytics
- International Marketing
- Integrated Marketing Communications
- Change Management
- Information Systems
- Organisational Behaviour
- Management Science
- Global Business Environment: International Political Economy
- Strategic Analysis
- Critical Thinking in Entrepreneurship
- Business and Employment Law
- Decision Making and Analysis
- Opportunity-driven Enterprise
- Dadansoddi Strategol (Strategic Analysis)
- Maths for Business
- Human Resource Management
- Management Consulting
- International Business
- Supply Chain Management
- Business Information Systems
- e-Business
- Social Aspects of Organisation
- Application Development
- Sustainability Marketing
- Digital Marketing Management
- Strategic Sales Management
- Strategic Marketing Planning
- Contemporary Issues in Marketing
- Final Year Project
- Dissertation - BSc Marketing
- Traethawd Hir Marchnata
Questions about this course
How much do graduates of BSc Marketing, at Swansea University earn?
The median salary is £27,500 after 15 months, £25,000 after 3 years, £32,500 after 5 years. After five years the middle half of graduates earn between £26,000 and £42,500. The £32,500 median after five years is £1,000 more than the UK median for Marketing.
What do graduates of BSc Marketing, at Swansea University do next?
85% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing, at Swansea University?
76% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing, at Swansea University?
The typical offer is ABB at A level, or 32 points in the IB. The average entrant had 108 UCAS points.
How many students continue on BSc Marketing, at Swansea University?
83% of students continued into their second year, and 17% left higher education.