BA Marketing
About this course
BA in Marketing, combining core marketing principles with business analysis and entrepreneurship. Core topics include Data Analysis, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. This is a four-year programme with a dissertation in the final year and a Management Development Programme offering industry placement pathways. Students may also gain a Market Research Society qualification through consumer behaviour modules.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
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What students say
Based on about 120 final-year students who answered, across similar courses at this university
- Teaching on my course: 88%
- Learning opportunities: 88%
- Assessment and feedback: 83%
- Academic support: 95%
- Organisation and management: 94%
- Learning resources: 90%
- Student voice: 82%
Do students stay on the course?
Based on about 75 students who started, across similar courses at this university
- Continued on course: 93%
- Gained a higher qualification: 1%
- Left higher education: 6%
What graduates do next
Based on about 207 graduates who answered, across similar courses at this university
- Working: 74%
- Working and studying: 17%
- Further study: 2%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 28%
- Finance Professionals: 25%
- Administrative occupations: 12%
- Managers, directors and senior officials: 7%
- Business, Research and Administrative Professionals: 7%
- Find their work meaningful: 84%
- Feel on track for their future plans: 81%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 500 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 1%
- London: 12%
- South East: 1%
- Scotland: 82%
- Northern Ireland: 1%
Who gets in
Based on about 80 students who started, across similar courses at this university
- A levels: 63%
- Baccalaureate: 1%
- A degree: 1%
- Other HE qualification: 31%
- No formal qualifications: 6%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Modules
- Introduction to Tourism Studies and Managing People
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Sustainability, Marketing & Society
- Brand Building in a fast-moving consumer goods environment
Questions about this course
How much do graduates of BA Marketing at University of Strathclyde earn?
The median salary is £28,000 after 15 months, £29,000 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £29,500 and £50,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BA Marketing at University of Strathclyde do next?
93% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Marketing at University of Strathclyde?
88% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Marketing at University of Strathclyde?
The typical offer is ABB at A level. The average entrant had 199 UCAS points.
Is BA Marketing at University of Strathclyde accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BA Marketing at University of Strathclyde include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Marketing at University of Strathclyde?
93% of students continued into their second year, and 6% left higher education.