BA Hospitality and Tourism Management & Marketing
About this course
BA in Hospitality and Tourism Management & Marketing, a business degree examining management principles within the hospitality, tourism, and marketing sectors. Core topics include Data Analysis, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. Students can optionally undertake a year abroad as part of their studies. The first year covers foundational concepts through Introduction to Tourism Studies and Managing People, Introduction to Marketing & Entrepreneurship, Introduction to Finance and Financial Analysis, and Introduction to International Business. Year two introduces subjects such as Understanding Consumers & Markets, Services & Retail Marketing, Service Encounter Management, and Destination Marketing Management. Year three advances into areas like Marketing Communications in the Digital Age, Strategic Marketing in an International Context, Events Management, and Internationalisation of Tourism Products and Services. The final year includes core study in Brand Management alongside a Dissertation, while optional modules allow specialisation in areas such as Social Marketing, Managing Customer Relationships, Sports Marketing, and Sustainability, Marketing & Society.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
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What students say
Based on about 12 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 97%
- Learning opportunities: 94%
- Assessment and feedback: 86%
- Academic support: 97%
- Organisation and management: 100%
- Learning resources: 85%
- Student voice: 81%
Do students stay on the course?
Based on about 10 students who started (a small group: a rough guide only)
- Continued on course: 90%
- Left higher education: 10%
What graduates do next
Based on about 8 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 70%
- Working and studying: 15%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 28%
- Finance Professionals: 25%
- Administrative occupations: 12%
- Managers, directors and senior officials: 7%
- Business, Research and Administrative Professionals: 7%
- Find their work meaningful: 84%
- Feel on track for their future plans: 81%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 500 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 1%
- London: 12%
- South East: 1%
- Scotland: 82%
- Northern Ireland: 1%
Who gets in
Based on about 15 students who started (a small group: a rough guide only)
- A levels: 70%
- Other HE qualification: 5%
- No formal qualifications: 25%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
Modules
- Introduction to Tourism Studies and Managing People
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Introduction to Economics & Business Analysis
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Understanding Consumers & Markets
- Services & Retail Marketing
- Service Encounter Management
- Destination Marketing Management
- Management Development Programme 3
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Industry Placement
- Events Management
- Internationalisation of Tourism Products and Services
- Brand Management
- Dissertation
- Social Marketing
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Advances in Consumer Behaviour
- Sustainability, Marketing & Society
- Hospitality & Tourism Analysis: Case Studies & Case Histories
- Being an Ethical Manager
- Management, Enterprise & the Rise of the Global Economy
- Strategy & Leadership
- Family Business: Theory & Practice
Questions about this course
How much do graduates of BA Hospitality and Tourism Management & Marketing at University of Strathclyde earn?
The median salary is £28,000 after 15 months, £29,000 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £29,500 and £50,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BA Hospitality and Tourism Management & Marketing at University of Strathclyde do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Hospitality and Tourism Management & Marketing at University of Strathclyde?
97% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Hospitality and Tourism Management & Marketing at University of Strathclyde?
The typical offer is ABB at A level. The average entrant had 211 UCAS points.
Is BA Hospitality and Tourism Management & Marketing at University of Strathclyde accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BA Hospitality and Tourism Management & Marketing at University of Strathclyde include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Hospitality and Tourism Management & Marketing at University of Strathclyde?
90% of students continued into their second year, and 10% left higher education.