BA Business Enterprise & Marketing
About this course
BA in Business Enterprise & Marketing, a business degree centred on commercial strategy, enterprise creation and modern marketing principles. Core topics include Data Analysis, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. Students can optionally undertake a year abroad as part of their studies. The first year covers foundational concepts through Academic Skills, Introduction to Economics & Business Analysis, and Introduction to Finance and Financial Analysis. The second year progresses with Creativity & Innovation Management, New Venture Planning, and Services & Retail Marketing. The third year introduces Entrepreneurial Capital & Resources, Venture Management Strategy & Growth, and Marketing Communications in the Digital Age. The fourth year focuses on advanced study through modules such as Enterprise Policy: Contemporary Challenges & Solutions, International Entrepreneurship, and Strategy Making for Social Impact, alongside options including Social Marketing and Sports Marketing, and a compulsory research project or dissertation.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting) IB: 36 (no subject below 5 and including English SL5, Maths/Maths Skills SL5; Maths HL6 for combinations with Accounting; Maths/Maths studies SL6 for combinations with Finance)
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What students say
Based on about 26 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 83%
- Learning opportunities: 87%
- Assessment and feedback: 83%
- Academic support: 96%
- Organisation and management: 84%
- Learning resources: 81%
- Student voice: 75%
Do students stay on the course?
Based on about 60 students who started
- Continued on course: 100%
What graduates do next
Based on about 6 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 75%
- Further study: 15%
Most common jobs
- Business and public service associate professionals: 28%
- Finance Professionals: 25%
- Administrative occupations: 12%
- Managers, directors and senior officials: 7%
- Business, Research and Administrative Professionals: 7%
- Find their work meaningful: 84%
- Feel on track for their future plans: 81%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 500 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 1%
- London: 12%
- South East: 1%
- Scotland: 82%
- Northern Ireland: 1%
Who gets in
Based on about 55 students who started
- A levels: 72%
- Baccalaureate: 2%
- A degree: 2%
- Other HE qualification: 23%
- No formal qualifications: 2%
Accreditation & quality ratings
- Accredited by the EFMD Quality Improvement System.
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Modules
- Academic Skills
- Introduction to Tourism Studies and Managing People
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Finance and Financial Analysis
- Management Development Programme 1
- Introduction to International Business
- Management Development Programme 2
- Creativity & Innovation Management
- New Venture Planning
- Services & Retail Marketing
- Understanding Consumers & Markets
- Management Development Programme 3
- Entrepreneurial Capital & Resources
- Venture Management Strategy & Growth
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Enterprise Policy: Contemporary Challenges & Solutions
- International Entrepreneurship
- Issues & Trends in Entrepreneurship
- Research Project
- Strategy Making for Social Impact
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- International Business Management
- Managing Integrated Marketing Communications: Theory & Practice
- Sports Marketing
- Sustainability, Marketing & Society
Questions about this course
How much do graduates of BA Business Enterprise & Marketing at University of Strathclyde earn?
The median salary is £28,000 after 15 months, £29,000 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £29,500 and £50,500. The £39,500 median after five years is £8,000 more than the UK median for Marketing.
What do graduates of BA Business Enterprise & Marketing at University of Strathclyde do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Enterprise & Marketing at University of Strathclyde?
83% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Enterprise & Marketing at University of Strathclyde?
The typical offer is ABB at A level. The average entrant had 203 UCAS points.
Is BA Business Enterprise & Marketing at University of Strathclyde accredited?
Yes. Accredited by the EFMD Quality Improvement System. Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Does BA Business Enterprise & Marketing at University of Strathclyde include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Business Enterprise & Marketing at University of Strathclyde?
100% of students continued into their second year, and 0% left higher education.