BA Business Analysis and Technology & Marketing
About this course
BA in Innovation and Marketing, combining marketing with entrepreneurship and business innovation. Core topics include Data Analysis, Statistics, Research Methods, Financial Analysis, Accounting, Marketing, and Entrepreneurship. The programme features an ICE (Innovation, Commercialisation & Entrepreneurship) pathway and Management Development modules involving live client projects with external organisations. A dissertation is undertaken in the final year.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: ABB-BBB (GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting or Maths & Statistics) IB: 32-30 (no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
See the highest paying Business & Accounting degrees in the UK →
What students say
Based on about 13 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 90%
- Learning opportunities: 92%
- Assessment and feedback: 82%
- Academic support: 98%
- Organisation and management: 95%
- Learning resources: 96%
- Student voice: 88%
Do students stay on the course?
Based on about 15 students who started (a small group: a rough guide only)
- Continued on course: 85%
- Left higher education: 15%
What graduates do next
Based on about 207 graduates who answered, across similar courses at this university
- Working: 74%
- Working and studying: 17%
- Further study: 2%
- Unemployed: 3%
Most common jobs
- Business and public service associate professionals: 28%
- Finance Professionals: 25%
- Administrative occupations: 12%
- Managers, directors and senior officials: 7%
- Business, Research and Administrative Professionals: 7%
- Find their work meaningful: 84%
- Feel on track for their future plans: 81%
- Use what they learnt on the course: 66%
Where graduates work (5 years on)
Based on about 500 graduates, across similar courses at this university
- North West: 1%
- East Midlands: 1%
- West Midlands: 1%
- East of England: 1%
- London: 12%
- South East: 1%
- Scotland: 82%
- Northern Ireland: 1%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 85%
- Other HE qualification: 15%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the EFMD Quality Improvement System.
Modules
- Introduction to Economics & Business Analysis
- Introduction to Marketing & Entrepreneurship
- Introduction to Tourism Studies and Managing People
- Introduction to Finance and Financial Analysis
- Introduction to International Business
- Management Development Programme 1
- Academic Skills
- Management Development Programme 2
- Analysing & Improving Operations
- Managing Business Processes & Information Systems
- Understanding Consumers & Markets
- Services & Retail Marketing
- Management Development Programme 3
- Understanding & Optimising Business Systems
- Knowledge & Innovation Management
- Marketing Communications in the Digital Age
- Strategic Marketing in an International Context
- Business Analytics Using Data Mining
- Business Process Integration with Enterprise Resource Planning
- Risk Analysis & Management
- Management Science 4
- Brand Management
- Dissertation
- Social Marketing
- Advances in Consumer Behaviour
- Managing Customer Relationships
- Sports Marketing
- Managing Integrated Marketing Communications: Theory & Practice
- International Business Management
- Electronic Commerce
- Sustainability, Marketing & Society
Questions about this course
How much do graduates of BA Business Analysis and Technology & Marketing at University of Strathclyde earn?
The median salary is £28,000 after 15 months, £29,000 after 3 years, £39,500 after 5 years. After five years the middle half of graduates earn between £29,500 and £50,500.
What do graduates of BA Business Analysis and Technology & Marketing at University of Strathclyde do next?
93% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Business Analysis and Technology & Marketing at University of Strathclyde?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Business Analysis and Technology & Marketing at University of Strathclyde?
The typical offer is ABB at A level. The average entrant had 196 UCAS points.
Is BA Business Analysis and Technology & Marketing at University of Strathclyde accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the EFMD Quality Improvement System.
Does BA Business Analysis and Technology & Marketing at University of Strathclyde include a placement year or year abroad?
The course has an optional year abroad.
How many students continue on BA Business Analysis and Technology & Marketing at University of Strathclyde?
85% of students continued into their second year, and 15% left higher education.