BSc Marketing with Study Abroad Year
About this course
Bachelor of Science in Marketing with Study Abroad Year, a marketing degree centred on contemporary commercial theory and digital communications. Core topics include Data Analysis, Statistics, Laboratory Techniques, Project Management, Accounting, Marketing, Legal Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. Students spend their third year studying abroad at an international partner institution. The first year covers core business disciplines through compulsory modules such as Introduction to Marketing, Introduction to Accounting and Finance, Introduction to Management, Management Analysis, and Marketing Strategy, with optional choices including Analytics Implementation I: Spreadsheets and Databases, Commercial Law, Digital Technologies in Business, and Ideas that Shape the Contemporary World - Work, Change and Organisations. The second year focuses on consumer behaviour and research methods via compulsory modules like Consumer Behaviour, Digital Marketing, Entrepreneurial Marketing, Foundations of Marketing Analytics, Marketing Communications and Media Management, and Marketing Research, alongside optional modules including Entrepreneurial Management, Human Resource Management, Making Successful Decisions, Management Ethics, and Prescriptive Analytics II: Simulation Business. The final year examines advanced practices through compulsory modules such as Advanced Digital Marketing, Advanced Marketing Analytics, Measuring Marketing Effectiveness, Services Marketing, and Strategic Brand Management. Optional modules in the final year include Advanced Marketing Project, Corporate Social Responsibility and Sustainable Business, New Venture Development, Project Management, and Risk Management.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAA IB: Pass, with 36 points overall with 18 points at Higher Level
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What students say
Based on about 58 final-year students who answered, across similar courses at this university
- Teaching on my course: 72%
- Learning opportunities: 78%
- Assessment and feedback: 79%
- Academic support: 82%
- Organisation and management: 86%
- Learning resources: 90%
- Student voice: 82%
Do students stay on the course?
Based on about 95 students who started, across similar courses at this university
- Continued on course: 97%
- Left higher education: 3%
What graduates do next
Based on about 15 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 80%
- Working and studying: 10%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 60%
- Business, Research and Administrative Professionals: 15%
- Media Professionals: 10%
- Leisure, travel and related personal service occupations: 5%
- Sales occupations: 5%
- Find their work meaningful: 90%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- East of England: 5%
- London: 35%
- South East: 45%
- South West: 10%
Who gets in
Based on about 55 students who started, across similar courses at this university
- A levels: 73%
- Baccalaureate: 2%
- Foundation course: 15%
- A degree: 2%
- Other HE qualification: 4%
- Other qualifications: 4%
- No formal qualifications: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Marketing
- Introduction to Accounting and Finance
- Introduction to Management
- Management Analysis
- Marketing Strategy
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that Shape the Contemporary World - Work, Change and Organisations
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Marketing
- Foundations of Marketing Analytics
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Making Successful Decisions
- Management Ethics
- Prescriptive Analytics II: Simulation Business
- Advanced Digital Marketing
- Advanced Marketing Analytics
- Measuring Marketing Effectiveness
- Services Marketing
- Strategic Brand Management
- Advanced Marketing Project
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Questions about this course
How much do graduates of BSc Marketing with Study Abroad Year at University of Southampton earn?
The median salary is £34,000 after 15 months, £31,000 after 3 years, £42,500 after 5 years. After five years the middle half of graduates earn between £35,500 and £53,000. The £42,500 median after five years is £11,000 more than the UK median for Marketing.
What do graduates of BSc Marketing with Study Abroad Year at University of Southampton do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing with Study Abroad Year at University of Southampton?
72% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing with Study Abroad Year at University of Southampton?
The typical offer is AAA at A level, or 36 points in the IB. The average entrant had 155 UCAS points.
Does BSc Marketing with Study Abroad Year at University of Southampton include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BSc Marketing with Study Abroad Year at University of Southampton?
97% of students continued into their second year, and 3% left higher education.