BSc Marketing with Placement Year
About this course
Bachelor of Science in Marketing with Placement Year, a marketing degree exploring commercial strategy, consumer behaviour, and analytics. Core topics include Marketing, Accounting, Statistics, Data Analysis, Artificial Intelligence & Machine Learning, Laboratory Techniques, Legal Analysis, Entrepreneurship, and Project Management. The degree includes a compulsory paid industry placement year completed in the third year of study, providing structured workplace experience before the final year. The first year establishes core business foundations through compulsory modules such as Introduction to Marketing, Introduction to Accounting and Finance, Introduction to Management, Management Analysis, Marketing Strategy, and Realising Success, alongside optional choices like Commercial Law. The second year advances into specialised topics through compulsory modules including Consumer Behaviour, Digital Marketing, Entrepreneurship Marketing, Foundations of Marketing Analytics, Marketing Communications and Media Management, and Marketing Research, with further options such as Human Resource Management and Management Ethics. The final year focuses on advanced professional capabilities through compulsory modules like Advanced Digital Marketing, Advanced Marketing Analytics, Measuring Marketing Effectiveness, Services Marketing, and Strategic Brand Management. Optional modules in the final year allow students to pursue topics such as Corporate Social Responsibility and Sustainable Business, New Venture Development, Risk Management, and Project Management, or undertake an independent study through the Advanced Marketing Project.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAA IB: Pass, with 36 points overall with 18 points at Higher Level
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What students say
Based on about 31 final-year students who answered
- Teaching on my course: 69%
- Learning opportunities: 78%
- Assessment and feedback: 74%
- Academic support: 81%
- Organisation and management: 83%
- Learning resources: 89%
- Student voice: 83%
Do students stay on the course?
Based on about 95 students who started, across similar courses at this university
- Continued on course: 97%
- Left higher education: 3%
What graduates do next
Based on about 6 graduates who answered (a small group: a rough guide only)
- Working: 90%
- Working and studying: 10%
Most common jobs
- Business and public service associate professionals: 50%
- Business, Research and Administrative Professionals: 30%
- Media Professionals: 10%
- Artistic, literary and media occupations: 10%
- Find their work meaningful: 90%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- East of England: 5%
- London: 35%
- South East: 45%
- South West: 10%
Who gets in
Based on about 25 students who started (a small group: a rough guide only)
- A levels: 95%
- Other qualifications: 5%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Marketing
- Introduction to Accounting and Finance
- Introduction to Management
- Management Analysis
- Marketing Strategy
- Realising Success
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that Shape the Contemporary World - Work, Change and Organisations
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Marketing
- Foundations of Marketing Analytics
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Making Successful Decisions
- Management Ethics
- Prescriptive Analytics II: Simulation Business
- Business Placement
- Advanced Digital Marketing
- Advanced Marketing Analytics
- Measuring Marketing Effectiveness
- Services Marketing
- Strategic Brand Management
- Advanced Marketing Project
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Questions about this course
How much do graduates of BSc Marketing with Placement Year at University of Southampton earn?
The median salary is £34,000 after 15 months, £31,000 after 3 years, £42,500 after 5 years. After five years the middle half of graduates earn between £35,500 and £53,000. The £42,500 median after five years is £11,000 more than the UK median for Marketing.
What do graduates of BSc Marketing with Placement Year at University of Southampton do next?
100% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing with Placement Year at University of Southampton?
69% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing with Placement Year at University of Southampton?
The typical offer is AAA at A level, or 36 points in the IB. The average entrant had 147 UCAS points.
Is BSc Marketing with Placement Year at University of Southampton accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
Does BSc Marketing with Placement Year at University of Southampton include a placement year or year abroad?
The course has a compulsory placement year.
How many students continue on BSc Marketing with Placement Year at University of Southampton?
97% of students continued into their second year, and 3% left higher education.