BSc Marketing
About this course
Bachelor of Science in Marketing, a marketing degree centred on commercial theory, consumer behaviour, and business strategy. Core topics include Data Analysis, Statistics, Laboratory Techniques, Project Management, Accounting, Marketing, Legal Analysis, Entrepreneurship, and Artificial Intelligence & Machine Learning. This accredited programme is recognised by The Institute of Data and Marketing, allowing eligible students to sit an online exam for the IDM Certificate in Digital and Data-Driven Marketing. The first year covers foundational concepts through compulsory modules such as Introduction to Marketing, Introduction to Accounting and Finance, Introduction to Management, Management Analysis, and Marketing Strategy, alongside optional choices like Commercial Law or Digital Technologies in Business. The second year examines applied methods via Consumer Behaviour, Digital Marketing, Entrepreneurial Marketing, Foundations of Marketing Analytics, Marketing Communications and Media Management, and Marketing Research, with further options including Human Resource Management and Management Ethics. The final year focuses on advanced practice through Advanced Digital Marketing, Advanced Marketing Analytics, Measuring Marketing Effectiveness, Services Marketing, and Strategic Brand Management, while options like the Advanced Marketing Project allow for an independent study module.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAA IB: Pass, with 36 points overall with 18 points at Higher Level
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What students say
Based on about 28 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 75%
- Learning opportunities: 78%
- Assessment and feedback: 84%
- Academic support: 83%
- Organisation and management: 90%
- Learning resources: 91%
- Student voice: 82%
Do students stay on the course?
Based on about 95 students who started, across similar courses at this university
- Continued on course: 97%
- Left higher education: 3%
What graduates do next
Based on about 8 graduates who answered (a small group: a rough guide only)
- Working: 70%
- Working and studying: 15%
- Further study: 10%
- Unemployed: 10%
Most common jobs
- Business and public service associate professionals: 65%
- Leisure, travel and related personal service occupations: 10%
- Sales occupations: 10%
- Teaching Professionals: 10%
- Media Professionals: 10%
- Find their work meaningful: 90%
- Feel on track for their future plans: 90%
- Use what they learnt on the course: 65%
Where graduates work (5 years on)
Based on about 35 graduates, across similar courses at this university
- East of England: 5%
- London: 35%
- South East: 45%
- South West: 10%
Who gets in
Based on about 30 students who started
- A levels: 50%
- Baccalaureate: 5%
- Foundation course: 30%
- A degree: 5%
- Other HE qualification: 5%
- Other qualifications: 5%
- No formal qualifications: 5%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Introduction to Marketing
- Introduction to Accounting and Finance
- Introduction to Management
- Management Analysis
- Marketing Strategy
- Analytics Implementation I: Spreadsheets and Databases
- Commercial Law
- Digital Technologies in Business
- Ideas that Shape the Contemporary World - Work, Change and Organisations
- Consumer Behaviour
- Digital Marketing
- Entrepreneurial Marketing
- Foundations of Marketing Analytics
- Marketing Communications and Media Management
- Marketing Research
- Entrepreneurial Management
- Human Resource Management
- Making Successful Decisions
- Management Ethics
- Prescriptive Analytics II: Simulation Business
- Advanced Digital Marketing
- Advanced Marketing Analytics
- Measuring Marketing Effectiveness
- Services Marketing
- Strategic Brand Management
- Advanced Marketing Project
- Corporate Social Responsibility and Sustainable Business
- New Venture Development
- Project Management
- Risk Management
Questions about this course
How much do graduates of BSc Marketing at University of Southampton earn?
The median salary is £34,000 after 15 months, £31,000 after 3 years, £42,500 after 5 years. After five years the middle half of graduates earn between £35,500 and £53,000. The £42,500 median after five years is £11,000 more than the UK median for Marketing.
What do graduates of BSc Marketing at University of Southampton do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Marketing at University of Southampton?
75% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Marketing at University of Southampton?
The typical offer is AAA at A level, or 36 points in the IB. The average entrant had 142 UCAS points.
Is BSc Marketing at University of Southampton accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). IDM accreditation recognises that the course has met the content requirements for students to take the IDM Certificate in Digital and Data Driven Marketing, an entry level qualifications for those entering the data and marketing profession. Students may become DMA student members, use DMA content to support their learning and gain skills to increase their employability for work.
How many students continue on BSc Marketing at University of Southampton?
97% of students continued into their second year, and 3% left higher education.