BA Luxury Brand Management
About this course
Bachelor of Arts in Luxury Brand Management, a marketing and creative arts practice degree focusing on the global luxury industry across sectors like fashion, beauty, hospitality, property, and lifestyle. Core topics include Marketing and Project Management. The course launches in September 2027 and applications open through UCAS from 1 September 2026. The first year covers the foundations through Luxury Contexts, Intro to Sustainable Luxury Business, Luxury branding, and The Luxury Consumer, examining historical settings, sustainable practices, branding principles, and shifting consumer demographics. The second year progresses with Experiential luxury, Luxury Collaborations & Partnerships, and Luxury: Innovation & Technology, analysing multi-sensory encounters, strategic alliances, and digital advancements. The final year involves Luxury Ethics, Luxury Major Project Part 1- Project, Luxury Major Project Part 2- Execution, Luxury Service- The Customer Experience: Service Marketing and management, and Professional Planning, culminating in a comprehensive final project proposal and execution alongside ethical and service management studies.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: Our standard offer is BBC at A-level or equivalent qualification, we also consider grades of comparable value. IB: Pass, with 28 points overall with 14 points at Higher Level
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What students say
Based on about 95 final-year students who answered, across similar courses at this university
- Teaching on my course: 90%
- Learning opportunities: 89%
- Assessment and feedback: 88%
- Academic support: 91%
- Organisation and management: 82%
- Learning resources: 87%
- Student voice: 85%
Do students stay on the course?
Based on about 155 students who started, across similar courses at this university
- Continued on course: 94%
- Left higher education: 6%
What graduates do next
Based on about 23 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 5%
- Further study: 5%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 60%
- Business, Research and Administrative Professionals: 15%
- Media Professionals: 10%
- Leisure, travel and related personal service occupations: 5%
- Sales occupations: 5%
- Find their work meaningful: 55%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 45%
Where graduates work (5 years on)
Based on about 295 graduates, across similar courses at this university
- North East: 1%
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 1%
- East of England: 9%
- London: 20%
- South East: 53%
- South West: 12%
- Wales: 1%
Who gets in
Based on about 125 students who started, across similar courses at this university
- A levels: 55%
- Baccalaureate: 4%
- Foundation course: 29%
- A degree: 3%
- Other HE qualification: 5%
- Other qualifications: 2%
- No formal qualifications: 2%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Luxury Contexts
- Intro to Sustainable Luxury Business
- Luxury branding
- The Luxury Consumer
- Experiential luxury
- Luxury Collaborations & Partnerships
- Luxury: Innovation & Technology
- Luxury Ethics
- Luxury Major Project Part 1- Project
- Luxury Major Project Part 2- Execution
- Luxury Service- The Customer Experience: Service Marketing and management
- Professional Planning (BA LBM)
Questions about this course
How much do graduates of BA Luxury Brand Management at University of Southampton earn?
The median salary is £25,500 after 15 months, £21,500 after 3 years, £26,500 after 5 years. After five years the middle half of graduates earn between £20,500 and £33,500. The £26,500 median after five years is £5,000 less than the UK median for Marketing.
What do graduates of BA Luxury Brand Management at University of Southampton do next?
95% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Luxury Brand Management at University of Southampton?
90% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Luxury Brand Management at University of Southampton?
The typical offer is BBC at A level, or 28 points in the IB. The average entrant had 132 UCAS points.
How many students continue on BA Luxury Brand Management at University of Southampton?
94% of students continued into their second year, and 6% left higher education.