BA Fashion Marketing with Management
About this course
Bachelor of Arts in Fashion Marketing with Management, a business and management and fashion design degree centred on commercial and creative approaches to the fashion and lifestyle sectors. Core topics include Marketing, Critical & Analytical Thinking, and Design & Creative Practice. Students can undertake an optional year abroad or a year in employment between stages of study. The first year covers foundational concepts through Business and Marketing for Fashion, Fashion Communication: Digital Futures, Fashion: Society, Culture, and Context, and The Future Consumer. The second year addresses commercial analysis and evolving retail landscapes via Buying, Merchandising & Licensing, Fashion Consumers and Community, and Fashion Environments, alongside optional collaborative briefs. The final year involves advanced digital strategy and professional planning alongside the comprehensive Final Major Project Part 1 and Final Major Project Part 2.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: Our standard offer is BBC at A-level or equivalent qualification, we also consider grades of comparable value. IB: Pass, with 28 points overall with 14 points at Higher Level
See the highest paying Business & Accounting degrees in the UK →
See the highest paying Art, Design, Music & Drama degrees in the UK →
What students say
Based on about 76 final-year students who answered, across similar courses at this university
- Teaching on my course: 92%
- Learning opportunities: 94%
- Assessment and feedback: 89%
- Academic support: 93%
- Organisation and management: 92%
- Learning resources: 87%
- Student voice: 90%
Do students stay on the course?
Based on about 130 students who started, across similar courses at this university
- Continued on course: 92%
- Left higher education: 8%
What graduates do next
Based on about 20 graduates who answered, across similar courses at this university (a small group: a rough guide only)
- Working: 85%
- Working and studying: 10%
- Unemployed: 5%
Most common jobs
- Business and public service associate professionals: 60%
- Business, Research and Administrative Professionals: 15%
- Media Professionals: 10%
- Leisure, travel and related personal service occupations: 5%
- Sales occupations: 5%
- Find their work meaningful: 50%
- Feel on track for their future plans: 55%
- Use what they learnt on the course: 40%
Where graduates work (5 years on)
Based on about 240 graduates, across similar courses at this university
- North East: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 2%
- West Midlands: 1%
- East of England: 9%
- London: 20%
- South East: 54%
- South West: 10%
- Wales: 1%
Who gets in
Based on about 95 students who started, across similar courses at this university
- A levels: 56%
- Baccalaureate: 3%
- Foundation course: 27%
- A degree: 3%
- Other HE qualification: 5%
- Other qualifications: 3%
- No formal qualifications: 3%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Business and Marketing for Fashion
- Fashion Communication: Digital Futures
- Fashion: Society, Culture, and Context
- The Future Consumer
- Buying, Merchandising & Licensing
- Fashion Consumers and Community
- Fashion Environments
- Collaborate (B)
- Collaborate (A)
- Collaborate (C)
- WSA Year Abroad
- Digital Marketing: Creative Practice
- Digital Marketing: Future Landscapes
- Final Major Project Part 1
- Final Major Project Part 2 (Fashion Marketing with Management)
- Professional Planning (Fashion Marketing with Management)
- Year in Employment
Questions about this course
How much do graduates of BA Fashion Marketing with Management at University of Southampton earn?
The median salary is £24,500 after 15 months, £21,500 after 3 years, £27,500 after 5 years. After five years the middle half of graduates earn between £21,000 and £34,000. The £27,500 median after five years is £4,000 less than the UK median for Marketing.
What do graduates of BA Fashion Marketing with Management at University of Southampton do next?
90% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BA Fashion Marketing with Management at University of Southampton?
92% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BA Fashion Marketing with Management at University of Southampton?
The typical offer is BBC at A level, or 28 points in the IB. The average entrant had 119 UCAS points.
Does BA Fashion Marketing with Management at University of Southampton include a placement year or year abroad?
The course has a compulsory year abroad.
How many students continue on BA Fashion Marketing with Management at University of Southampton?
92% of students continued into their second year, and 8% left higher education.