BSc Business and Artificial Intelligence
About this course
Bachelor of Science in Business and Artificial Intelligence, a BSc (Hons) Data Science and Business Information Technology and Business Management degree focused on commercial applications of machine learning and computational techniques. Core topics include Artificial Intelligence & Machine Learning, Data Analysis, Statistics, Accounting, Entrepreneurship, Project Management, and Research Methods. The curriculum culminates in an independent final-year project centred on designing an AI-driven business solution. Throughout the three years, students examine the intersection of corporate management and advanced technology. The first year establishes baseline knowledge through compulsory modules such as Analytics Implementation I: Spreadsheets and Databases, Digital Technologies in Business, Fundamentals of Artificial Intelligence in Business, Introduction to Accounting and Finance, Introduction to Management, Introduction to Marketing for Accounting and Finance, and Management Analysis, alongside optional choices including Predictive Analytics I: Regression and combinatorial techniques and Prescriptive Analytics I: Fundamentals of Management Sciences. The second year addresses ethical integration and digital strategy via compulsory study in AI in Business and Society – Ethics and Sustainability, Analytics Implementation II: Visualising Data for Effective Communication, Blockchain, the Internet of Things, and Other Technologies Complementary to AI, Implementing Digital Transformation to Utilise AI, Neural Networks, Machine Learning and Deep Learning Applied to Business, and Operations Management, with optional modules covering Consulting: Context, Concepts and Practice, Digital Business Models, Financial Management, and Innovation, Technology and the Environment. The final year focuses on advanced applications and independent execution through compulsory modules like Analytics Implementation III: Knowledge Management, Methods and Ethics, Digital Entrepreneurship, Final Project: AI-Driven Business Solution, Human-Machine Augmentation and Robotics in Business, Marketing in the Digital Age, and Project Management, supplemented by optional choices such as Strategic Operations Management and Technological Innovation.
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Entry requirements
A level: AAB IB: Pass, with 34 points overall with 17 points at Higher Level
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What students say
Based on about 126 final-year students who answered, across similar courses at this university
- Teaching on my course: 80%
- Learning opportunities: 80%
- Assessment and feedback: 78%
- Academic support: 89%
- Organisation and management: 92%
- Learning resources: 87%
- Student voice: 77%
Do students stay on the course?
Based on about 200 students who started, across similar courses at this university
- Continued on course: 95%
- Left higher education: 4%
What graduates do next
Based on about 38 graduates who answered, across similar courses at this university
- Working: 78%
- Working and studying: 12%
- Further study: 2%
- Unemployed: 5%
Most common jobs
- Information Technology Professionals: 65%
- Elementary occupations: 4%
- Science, engineering and technology associate professionals: 4%
- Engineering professionals: 4%
- Sales occupations: 3%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 200 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 2%
- East of England: 7%
- London: 36%
- South East: 43%
- South West: 8%
- Northern Ireland: 1%
Who gets in
Based on about 235 students who started, across similar courses at this university
- A levels: 76%
- Baccalaureate: 3%
- Foundation course: 8%
- A degree: 4%
- Other HE qualification: 5%
- Other qualifications: 2%
- No formal qualifications: 3%
Accreditation & quality ratings
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Analytics Implementation I: Spreadsheets and Databases
- Digital Technologies in Business
- Fundamentals of Artificial Intelligence in Business
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing for Accounting and Finance
- Management Analysis
- Predictive Analytics I: Regression and combinatorial techniques
- Prescriptive Analytics I: Fundamentals of Management Sciences
- AI in Business and Society – Ethics and Sustainability
- Analytics Implementation II: Visualising Data for Effective Communication
- Blockchain, the Internet of Things, and Other Technologies Complementary to AI
- Implementing Digital Transformation to Utilise AI
- Neural Networks, Machine Learning and Deep Learning Applied to Business
- Operations Management
- Consulting: Context, Concepts and Practice
- Digital Business Models
- Financial Management
- Innovation, Technology and the Environment
- Analytics Implementation III: Knowledge Management, Methods and Ethics
- Digital Entrepreneurship
- Final Project: AI-Driven Business Solution
- Human-Machine Augmentation and Robotics in Business
- Marketing in the Digital Age
- Project Management
- Strategic Operations Management
- Technological Innovation
Questions about this course
How much do graduates of BSc Business and Artificial Intelligence at University of Southampton earn?
The median salary is £32,000 after 15 months, £31,500 after 3 years, £43,000 after 5 years. After five years the middle half of graduates earn between £33,000 and £56,500. The £43,000 median after five years is £10,000 more than the UK median for Information systems.
What do graduates of BSc Business and Artificial Intelligence at University of Southampton do next?
92% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business and Artificial Intelligence at University of Southampton?
80% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business and Artificial Intelligence at University of Southampton?
The typical offer is AAB at A level, or 34 points in the IB. The average entrant had 135 UCAS points.
Does BSc Business and Artificial Intelligence at University of Southampton include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Business and Artificial Intelligence at University of Southampton?
95% of students continued into their second year, and 4% left higher education.