BSc Business Analytics
About this course
Bachelor of Science in Business Analytics, a mathematics and statistics and software engineering and business management degree centred on business analytics, management science, and operational research. Core topics include Programming, Data Analysis, Statistics, Laboratory Techniques, Research Methods, Project Management, Accounting, Critical & Analytical Thinking, and Artificial Intelligence & Machine Learning. The course holds professional accreditation from CIMA and AACSB, and includes a final-year project alongside options for an industry placement year or studying abroad. The first year establishes core competencies through modules such as Analytics Implementation I: Spreadsheets and Databases, Business Analytics Programming, Foundations of Business Analytics, and Introduction to Accounting and Finance. The second year progresses into specialized areas with compulsory study in Analytics Implementation II: Visualising Data for Effective Communication, Business Analytics Programming II: Algorithmic Thinking, Consulting: Context, Concepts and Practice, and Predictive Analytics II: Business Forecasting. Students in the second year may also select from various optional modules including Digital Business Models, Financial Management, and Operations Management. The final year focuses on advanced concepts and application, featuring compulsory study in Analytics Implementation III: Knowledge Management, Methods and Ethics, Analytics in Action I, Analytics in Action II, and Prescriptive Analytics III: Optimisation. Optional modules in the final year include Advanced Social Data Science, Project Management, and Risk Management, alongside the execution of the Final Project module.
Written by AI from the university's course page and module list. It can get details wrong, so check the official course page before you rely on it.
Entry requirements
A level: AAB IB: Pass, with 34 points overall with 17 points at Higher Level
What students say
Based on about 5 final-year students who answered (a small group: a rough guide only)
- Teaching on my course: 85%
- Learning opportunities: 70%
- Assessment and feedback: 80%
- Academic support: 90%
- Organisation and management: 90%
- Learning resources: 80%
- Student voice: 80%
Do students stay on the course?
Based on about 200 students who started, across similar courses at this university
- Continued on course: 95%
- Left higher education: 4%
What graduates do next
Based on about 38 graduates who answered, across similar courses at this university
- Working: 78%
- Working and studying: 12%
- Further study: 2%
- Unemployed: 5%
Most common jobs
- Finance Professionals: 20%
- Business, Research and Administrative Professionals: 15%
- Teaching Professionals: 10%
- Business and public service associate professionals: 10%
- Administrative occupations: 5%
- Find their work meaningful: 75%
- Feel on track for their future plans: 65%
- Use what they learnt on the course: 50%
Where graduates work (5 years on)
Based on about 200 graduates, across similar courses at this university
- North West: 1%
- Yorkshire and the Humber: 1%
- East Midlands: 1%
- West Midlands: 2%
- East of England: 7%
- London: 36%
- South East: 43%
- South West: 8%
- Northern Ireland: 1%
Who gets in
Based on about 20 students who started (a small group: a rough guide only)
- A levels: 65%
- Baccalaureate: 5%
- Foundation course: 15%
- A degree: 5%
- Other HE qualification: 5%
Accreditation & quality ratings
- Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
- Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.
TEF 2023 (whole university): Silver overall, Silver for student experience, Silver for student outcomes.
Modules
- Analytics Implementation I: Spreadsheets and Databases
- Business Analytics Programming
- Foundations of Business Analytics
- Introduction to Accounting and Finance
- Introduction to Management
- Introduction to Marketing for Business
- Predictive Analytics I: Regression and combinatorial techniques
- Prescriptive Analytics I: Fundamentals of Management Sciences
- Analytics Implementation II: Visualising Data for Effective Communication
- Business Analytics Programming II: Algorithmic Thinking
- Consulting: Context, Concepts and Practice
- Predictive Analytics II: Business Forecasting
- Prescriptive Analytics II: Simulation Business
- Digital Business Models
- Financial Econometrics 2
- Financial Management
- Innovation, Technology and the Environment
- Introduction to Social Data Analytics
- Making Successful Decisions
- Management Ethics
- Operations Management
- Portfolio Theory and Financial Markets
- Problem Structuring Methods
- Analytics Implementation III: Knowledge Management, Methods and Ethics
- Analytics in Action I
- Analytics in Action II
- Final Project
- Prescriptive Analytics III: Optimisation
- Advanced Social Data Science
- Corporate Social Responsibility and Sustainable Business
- Marketing in the Digital Age
- Project Management
- Risk Management
- Strategic Operations Management
- Technological Innovation
Questions about this course
How much do graduates of BSc Business Analytics at University of Southampton earn?
The median salary is £32,000 after 15 months, £31,500 after 3 years, £43,000 after 5 years. After five years the middle half of graduates earn between £33,000 and £56,500. The £43,000 median after five years is the same as the UK median for Statistics.
What do graduates of BSc Business Analytics at University of Southampton do next?
92% were in work or further study 15 months after finishing (Graduate Outcomes 2023-24).
Are students happy with the teaching on BSc Business Analytics at University of Southampton?
85% of final-year students were positive about the teaching in the National Student Survey 2025-26.
What grades do I need for BSc Business Analytics at University of Southampton?
The typical offer is AAB at A level, or 34 points in the IB. The average entrant had 153 UCAS points.
Is BSc Business Analytics at University of Southampton accredited?
Yes. Accredited by the Association to Advance Collegiate Schools of Business (AACSB). Accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.
Does BSc Business Analytics at University of Southampton include a placement year or year abroad?
The course has an optional placement year and an optional year abroad.
How many students continue on BSc Business Analytics at University of Southampton?
95% of students continued into their second year, and 4% left higher education.